While the tech media has devoted lots of attention to Apple’s…
Tag: marketing
Obama considers selfie ban after Big Papi’s Samsung stunt
Red Sox slugger David Ortiz might have snapped the last White House selfie…
Apple’s advertising dilemma aired at $2 billion trial
As Apple Inc. was being targeted by an onslaught of negative advertising…
Obama not happy with Big Papi’s Samsung selfie stunt
Obama had no idea his now famous ‘selfie’ with David Ortiz was an orchestrated marketing stunt…
Samsung: Our ‘next big thing’ ads drove Apple’s marketing chief Schiller ‘crazy,’ wanted to switch ad agencies
Samsung’s ‘Next Big Thing’ advertising campaign…
Apple opens iAd workbench to all Apple ID users, introduces short video ads
Apple is making its advertising ecosystem more accessible…
How Steve Jobs blew up the rules of branding
Before Steve Jobs got his hands on Apple again in 1997, things were far simpler…
Not For Commerce: As Apple declines support, more retailers drop NFC
Apple’s refusal to support NFC on the iPhone…
Apple’s iBeacon: With great power comes great potential to delight or annoy
With the release of iOS 7.1 Apple made a tweak to a technology called iBeacon…
Why aren’t people freaking out about Apple’s iBeacon?
The new iOS 7.1, which Apple launched this week, contained massively-improved iBeacon…
Apple’s expands iPhone 5c ad campaign from Tumblr to NYTimes.com
Apple’s online push behind the iPhone 5C has gone from Tumblr…
Apple’s iOS 7.1 delivers major, game-changing iBeacon improvement
A major, game-changing improvement to iBeacon…
Microsoft vs. Apple: the strategy gap
Most people judge ads by what they see…
The brutal history of Samsung’s parade of marketing missteps
Samsung spent upwards of $20 million in Oscars advertising and product placement…
Samsung blew millions on preplanned ‘Oscar selfie’ product placement
Samsung Electronics Co. spent an estimated $20 million…
Samsung pays big bucks for Oscars product placement, but Twitter and an Apple iPhone steal show
Samsung spent big bucks to advertise during the 86th annual Academy Awards…
Tumblr becomes weapon of choice for Apple’s marketing team
While it isn’t out of the ordinary for a company like Apple to flaunt their latest devices…
Apple’s 1976 marketing plan included Apple Retail Stores
Regis McKenna, the legendary Silicon Valley marketing guru…
How advertisers can use your personal info to get you to pay higher prices
Imagine that you are halfway through the second week of a grueling diet…
NBC: Vote for your all-time favorite Super Bowl commercial; Apple’s ‘1984’ ad among the choices
The Super Bowl is less than a week away!
Apple debuts two new iPad Air ads: ‘Light Verse’ and ‘Sound Verse’
Apple today debuted two new iPad Air ads on broadcast and cable TV networks…
The subtle brilliance of Apple’s product names
While recently browsing through some Sony camcorders on Amazon…
Apple’s iBeacon and the future of retail store shopping
Mobile, mobile, mobile. It’s like the Marcia Brady of the retail industry…
It’s a good thing Apple didn’t buy Nest and Google shouldn’t have either
I only like inviting guests into my home that I can trust. And Google hasn’t earned that trust…
Google, Nest, and the value of your home’s energy profile
Determining what movie was being watched on a television set by monitoring energy profiles…
Why Apple didn’t buy Tony Fadell’s Nest Labs
With Google announcing yesterday that it acquired Nest Labs…
Say goodbye to privacy: How Nest might transform Google
It’s no wonder some people are freaking out over Google’s $3.2 billion Nest Labs acquisition…
Apple’s revolutionary iBeacon: Sometimes the biggest changes in technology have the smallest beginnings
In the summer of 2013, Apple announced iBeacon…
Pure poetry: CEO Tim Cook sails Apple marketing on a familiar course
In 11 days, Apple’s Macintosh computer will turn 30 years old…
Apple debuts new iPad Air ‘Your Verse Anthem’ TV ad (with video)
Apple has debuted a new television advertisement for iPad Air…
Apple is losing ground to the Samsung brand
Samsung is gaining fast on Apple in terms of brand affection…
Company rolls out Apple’s iBeacon to grocery stores
Pretty soon, your iPhone might remind you to pick up laundry detergent…
Best Buy offers 16GB iPhone 5s for $125, 16GB iPhone 5c for free in New Year’s promo
Best Buy upped the ante on the promotion with a discount on…
Arem Duplessis leaves New York Times Magazine for Apple
Arem Duplessis has decided to leave his post as design director…
Apple’s ‘Misunderstood’ Christmas ad celebrates holiday iPhone zombies
Apple’s little movie argues that there’s some upside to this depressing new reality…
Misunderstood: Apple thinks different for Christmas
Ever see a company spend nearly half of its holiday commercial depicting the downside of its own product?
Love it or hate it, Apple’s new Christmas spot normalizes the glow
here are two camps gathering in reaction to the new Apple Christmas spot…
Anybody else want an Apple ‘iServe home’ server with iBeacon accessories?
Apple has started iBeacon activations…
Apple’s ‘Misunderstood’ Christmas ad is a sad commentary on culture and does Apple no favors
Everyone else seems to love it…
Apple debuts touching new ‘Happy Holidays’ TV ad (with video)
Apple tonight debuted a new 90-second television ad…
The Internet of iThings: Apple’s iBeacon already in 200 million iPhones and iPads
iBeacon is the most important new feature in iOS 7…
4 reasons why Apple’s iBeacon is about to disrupt interaction design
You step inside Walmart and your shopping list is transformed…
