Apple Inc’s Tuesday launch was a marketing extravaganza stuffed full…
Tag: marketing
Estimote makes ‘Nearables’ – iBeacon stickers you can stick on anything
Estimote makes iBeacons in little polygon shapes with cool colors and custom designs…
Apple’s iMessage service is being polluted by spammers
Apple’s iMessage system is a great way to send texts from phone-to-phone without paying fees…
Samsung mocks iPhone users at airport power outlets
In recent advertising, struggling iPhone knockoff peddler Samsung…
Apple now prominently advertising Beats Music to new iOS device users
Now that Beats Music and Beats Electronics are officially part of Apple…
The Microsoft death watch: More Surface silliness
As Microsoft prepares to shed 18,000 employees, you’d think the company’s marketing team…
Microsoft no longer dissing Apple’s iPad in Surface ads, tries dissing MacBook Air instead
Just when we thought Microsoft might have gotten over its misleading Surface tablet ads…
Apple hires social media guru from Nike to create retail buzz
After depending upon the natural enthusiasm of its devoted retail store fans for 13 years…
Android ‘Fake ID’ bug lets criminals gain access to Android users’ credit card data
An Android flaw lets malware insert malicious code, gain access to the user’s credit card data and…
Apple and the omnichannel: 9 industries already using Apple’s iBeacon
Apple’s quiet introduction of iBeacon is shaping up to be a foundational release…
Hudson’s Bay and Lord & Taylor roll out Apple’s iBeacon tech across North America
Apple’s iBeacon technology delivers targeted content and offers to consumers…
Apple said to be eyeing new ad direction
Madison Avenue is betting that Apple’s advertising business is headed for a shake-up…
Samsung switches to advertising the iPad, knocking their own displays
So far, Apple’s been sticking with in-plane switching LCD with LED backlight displays…
Apple’s homegrown commercials underperforming those made by its longtime agency
Apple began building its own team of ad men and women last year…
This is how Apple converts the masses to new tech
It’s only been a few weeks since Apple announced its new…
Apple debuts new iPhone 5s TV ad ‘Parenthood’
Apple has debuted a new television ad on U.S. cable and broadcast networks…
Clueless Samsung wishes best of luck to Landon Donovan in the World Cup
Donovan wasn’t playing for the U.S. team because he didn’t make the cut for World Cup team…
Happy 3rd Birthday, Final Cut Pro X
There is an ever growing community, over a million installs and…
Crucial security flaw found in Google Play: Thousands of secret keys found in Android apps
A crucial security problem in Google Play, the official Android app store, has been found…
Apple’s major marketing rethink: Hardly a surprise
We all know that things are different in the post-Steve Apple…
Apple’s Beats headphones banned from World Cup
Neymar likes them Brazil-green…
inMarket: iBeacon increases in-store app usage, retention, and brand engagement
The first public stats about iBeacon impact on the shopping experience
No, Apple has not killed location tracking with iOS 8
Apple’s move broadly does two related things….
With iOS 8, Apple makes iOS even more secure ahead of smartphone security competition
The iPhone 6 could be Apple’s most secure smartphone to date thanks to iOS 8…
Apple video: ‘The New Look of OS X Yosemite’
Apple has posted a 60-second video…
Apple building 1,000-person internal advertising agency
TBWA/Media Arts Lab was presenting fresh work to its signature client when…
Google wants in on Apple Inc.’s iBeacon party
Over the past year, Apple’s iBeacon has gained a lot of media attention…
How Apple’s newest iPhone ad hints at its next big thing
The latest ad, which shows people swimming, running, playing golf…
Apple debuts ‘Chicken Fat’ television ad (with video)
Apple has debuted a new television advertisement now appearing…
Apple shifts TV ads production in-house as rift widens with TBWA\Chiat\Day
Apple Inc. has shifted to producing more of its own television advertisements…
Apple expected fully unveil iBeacon plans at WWDC today
Apple Inc.’s latest product to carry the ‘i’ prefix…
GE integrates iBeacon into new LED light fixtures, Walmart installing in stores worldwide
Up until now most retailers have been deploying Apple’s iBeacon technology…
NYC street artist says Apple stole his inspirational slogan for iPhone 5s ad campaign
A New York street artist filed a cease-and-desist letter to Apple…
Walgreens and Walmart testing iBeacon, Motorola Solutions launches iBeacon marketing platform
Walgreens-owned drugstore chain Duane Reade announced today…
Virgin Atlantic trials Apple iBeacon tech for iPhone users at London Heathrow Airport
Virgin Atlantic has chosen London Heathrow Airport to be the first airport in the world…
New York City bars to use Apple’s iBeacon for pub crawl promo
Companies continue to find new and interesting ways of implementing Apple’s iBeacon tech…
New sunglasses with iBeacon notify you when lost, act as beacons in retail
The first set of eye glasses with embedded iBeacon technology…
Apple debuts ‘Powerful’ new TV commercial for iPhone 5s (with video)
Apple has debuted a new long-form (:90 second) TV commercial…
Apple jabs Samsung: ‘There are some ideas we want every company to copy’
The ad is timed alongside Green Earth Day…
Privacy-sensitive Germans not biting into Apple’s iBeacon, yet
Since revelations that the U.S. spied on German Chancellor Angela Merkel’s cellphone…
Apple poised to add four digital advertising agencies
Apple is set to add four digital agencies to its roster…
Apple closes U.S. ad-spending gap with Samsung
Samsung is the still the king of the U.S. smartphone marketing race, but Apple…
