inMarket: iBeacon increases in-store app usage, retention, and brand engagement

inMarket, the world’s largest beacon advertising platform, has released the first public stats about beacon impact on the shopping experience. Beacon deployments that complement users’ preferred experiences lead to more in-store usage, brand engagement and app retention.

A controlled sample study of 25,000 shoppers using inMarket Mobile to Mortar™ (M2M) enabled apps shows consumers are finding significant value in beacon-enabled experiences. Over a 30-day period in April-May 2014:

• Interactions with advertised products increased by 19x for users who received a beacon message.

• In-store app usage was 16.5x greater for users who received a beacon message.

• Shoppers who received a beacon message were 6.4x more likely to keep an app on their phone, versus those who did not.

Daily active use and retention are two of the key metrics for mobile app success.

This in-store app data has major implications for commerce-driven apps as well as for retailers looking to conform their experience to the modern shopper. Users are enjoying — and keeping — beacon-enabled apps at a higher rate than those who don’t.

“Successful geofencing improves the consumer experience while increasing engagement value for brands. With today’s data release, we now have proof that consumers appreciate this value in a measurable way: They’re more likely to keep apps that use beacon messaging, and they’re more likely to interact with advertised products in-store thanks to beacons,” said Todd Dipaola, CEO of inMarket, in a statement. “When we launched M2M in January, we set out to improve the shopping experience for brands, retailers and consumers. M2M is the first platform to showcase these exciting improvements at scale.”

M2M enables phones to recognize immediate surroundings in “smart locations” and awakens content when shoppers need it, adding concierge value to the retail experience. M2M beacons use proprietary, secure beacon geofencing to provide apps with a new level of micro-location awareness. Over 40 million shoppers are reachable through M2M beacon-capable apps, including Epicurious, Key Ring, CheckPoints, List Ease and others.

In 2014, inMarket has made history with a series of beacon firsts: First multi-retailer beacon network in the world; first beacon campaign for a CPG brand (McCormick’s Zatarain’s); and first media company to leverage beacons (Conde Nast). Gannett joined the M2M platform in May 2014. Since 2010, inMarket’s mobile in-store marketing platform has driven millions of consumer product engagements in the aisles of stores across the country.

About inMarket
inMarket runs the world’s largest mobile shopper marketing platform, and has built the world’s largest beacon network via its Mobile to Mortar™ (M2M) platform for shopping apps. By reaching the #1 purchasing demographic — often referred to as the “lost generation” by traditional media — inMarket’s unique model delivers engagement when it matters most and dramatically lifts branded purchases. Clients such as Coca-Cola, Kraft, Levi’s, Nestle, and Procter & Gamble have launched hundreds of successful in-store campaigns with inMarket. M2M beacon-capable apps include Key Ring, Epicurious, Zip List, CheckPoints and List Ease. For more information about inMarket, please visit

Source: inMarket

Related articles:
Google wants in on Apple Inc.’s iBeacon party – June 9, 2014
GE integrates iBeacon into new LED light fixtures, Walmart installing in stores worldwide – May 29, 2014
Walgreens and Walmart testing iBeacon, Motorola Solutions launches iBeacon marketing platform – May 7, 2014
Virgin Atlantic trials Apple iBeacon tech for iPhone users at London Heathrow Airport – May 2, 2014
New York City bars to use Apple’s iBeacon for pub crawl promo – April 28, 2014
New sunglasses with iBeacon notify you when lost, act as beacons in retail – April 28, 2014
Apple’s iOS 7.1 delivers major, game-changing iBeacon improvement – March 11, 2014
SXSW deploys iBeacons to improve attendees’ experience – March 6, 2014
Apple releases iBeacon specification, begins MFI program certification for Bluetooth LE devices – February 25, 2014
Major League Baseball completes iBeacon installation at first two ballparks – February 14, 2014
Will iBeacon alerts be a welcome way to add value to retail visits or just a new way to spam? – February 14, 2014
Apple’s iBeacon turns location sensing inside out: ‘Where am I?’ becomes ‘Here I am!’ – February 10, 2014
Why Apple’s iBeacon technology is ahead of the pack – February 3, 2014
Apple’s iBeacon heralds dawn of ‘nudge’ advertising – February 3, 2014
NFL rolls out iBeacons for Super Bowl fans in Times Square and MetLife Stadium – February 1, 2014
Major League Baseball deploying thousands of iBeacons for Opening Day – January 31, 2014
Apple’s iBeacon and the future of retail store shopping – January 21, 2014
Apple patent application reveals secure iWallet system with iBeacon – January 16, 2014
Apple’s revolutionary iBeacon: Sometimes the biggest changes in technology have the smallest beginnings – January 13, 2014
Company rolls out Apple’s iBeacon to grocery stores – January 6, 2014
Apple’s iBeacons are creating a new market – December 30, 2013
Anybody else want an Apple ‘iServe home’ server with iBeacon accessories? – December 18, 2013
The Internet of iThings: Apple’s iBeacon already in 200 million iPhones and iPads – December 16, 2013
4 reasons why Apple’s iBeacon is about to disrupt interaction design – December 11, 2013
Apple could have 250 million iBeacon-capable units in the wild by 2014 – December 7, 2013
Apple turns on iBeacon to guide shoppers at 254 U.S. retail stores – December 6, 2013
Bar deploys Apple’s iBeacon to give patrons free access to Newsstand magazines – December 4, 2013
Macy’s becomes first retailer to deploy Apple’s iBeacon for in-store presence – November 20, 2013
Beyond retail: What’s next for indoor location tracking with Apple’s iBeacon – November 15, 2013
Apple’s location-tracking iBeacon is poised to explode across retail faster than anyone can imagine – October 25, 2013
Attention, retailers: With iBeacon, Apple has figured out mobile marketing – October 11, 2013
Apple’s iBeacon to deliver completely interactive experiences for fans at MLB stadiums – September 27, 2013
Apple’s amazing iOS 7: Three game-changers hidden in plain sight – September 26, 2013
Apple’s brilliant iBeacons system will enable purchases, contextual marketing, automated check-ins and much more – September 14, 2013
Apple’s NFC killer: iOS 7′s iBeacons – September 11, 2013
iBeacons may prove to be Apple’s biggest new feature for iOS 7 – August 29, 2013


  1. I for one will love this. I use the Safeway/Vons grocery store app (that I love) but is very limiting. I need to keep referring to open the app in the store. It would be great if the app worked inter actively with me while I was shopping. Developers are going to have a field day where both customer and stores benefit.

  2. i’m guessing I may not be the target audience for this technology. When I pass one of those motion-activated video kiosks hawking some product in a store, I keep walking and place the item on my “don’t buy this, at least not here” list. I can’t imagine enabling my cell phone to bug me incessantly while I’m trying to buy some thing. But then, I’m not a “shopper”. I have a fixed set of goals when I enter a store, and stick to it, except for the occasional food sample.

  3. Right, you are not a shopper, you are a luddite. Your iPhone, if you actually have an iPhone, will not do anything about iBeacon unless you specifically turn it on for each merchant. Chill, the world is not ending.

  4. “Since you previously favorited a recipe for apple pie, an inMarket beacon pings your device with a personalized offer for pie crust. As you head over to the cereal aisle, your list/pantry app informs you that your wife added Special K to the list this morning. Finally, you exit the store through EZ-Pass-style payment lanes that use BLE payments to debit your card, so no more waiting on line. Just show your receipt as you walk out the door.”

    So they know what I favorite, who my wife is, and how to take money out of my account. NO THANKS!

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.