Apple is preparing to introduce search-based advertising in its Apple Maps app, marking a significant expansion of its services business…
Tag: advertising
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Apple plans to bring ads to Apple Maps
Apple is expanding advertising on iOS, with plans to introduce new ads as early as next year. The company is prioritizing Apple Maps…
Apple has started advertising on X again
Apple has resumed advertising on X for the first time since pausing ads more than a year ago following Elon Musk’s purchase of the social…
Apple now directly selling ads in Apple News
Apple has begun selling advertising inventory for Apple News. The company is introducing new ad units designed to increase revenue for both…
Apple’s new ‘Plates’ ad spotlights Apple Pay
Apple has released a new ad, “Plates,” which promotes the convenience of Apple Pay for online shopping. The ad showcases how Apple Pay’s…
Should we keep MacDailyNews going?
It’ll be 22 years of publishing for MacDailyNews next month. So far MacDailyNews has published 81,579 posts. That’s an average of 3,708…
Elon Musk has a message for Apple and others who paused advertising on X: ‘Go F yourself’
Elon Musk has a message for Apple and others who paused advertising on X over a fake controversy ginned-up by Media Matters: “Go F yourself.”
Elon Musk to file ‘thermonuclear lawsuit’ against Media Matters action which caused Apple, others to pull advertising from X
X Corp, formerly known as Twitter, will file a lawsuit against Media Matters and those who attacked social media platform X, Elon Musk said…
Apple reportedly pauses advertising on X over Elon Musk post
Apple is pausing all advertising on X, the Elon Musk-owned social network. The move comes as Musk faced backlash for replying to a post…
Apple mulls selling ads on its original podcasts
Historically, Apple hasn’t sold ads on the podcasts it produces, but now the company is contemplating selling ads on shows it owns…
In Apple’s latest iPhone ad, ‘Invincibles,’ dogs get to play again via prosthetics
Apple’s latest ad, “Invincibles,” aims to strike an emotional chord by following the journey of a tripod dog (a canine with only three legs)…
Netflix kills basic ad-free plan in Canada
Netflix seems to be silently killing “Netflix Basic,” its basic plan without ads, which is now suddenly no longer available in Canada…
Apple preps its biggest-ever Cannes Lions advertising festival presence
At this year’s Cannes Lions advertising festival on the south Riviera which starts June 19th, Apple is planning to make its presence known…
Apple advertising business is underappreciated – analyst
Apple already generates notable high-margin advertising sales on its devices, but it has significant opportunities to continue growing…
More proof that Apple is planning on bringing ads to Apple TV+
As MacDailyNews exclusively reported last August, Apple looks to be planning to launch an ad-supported version of its Apple TV+ streaming…
Apple is looking for a high-IQ, low-key Apple TV+ ad sales chief
Apple is searching for a high-IQ, low-key sales chief under VP of ads Todd Teresi as the company gets ready to unleash an ad presence in…
Elon Musk says Apple has ‘fully resumed’ advertising on Twitter
Elon Musk during a Twitter Spaces conversation on Saturday said that Apple has “fully resumed” advertising on Twitter, adding that Apple is…
Criminals exploit Apple’s iCloud Private Relay in ad fraud scheme
An army of bots currently pretending to be Apple users is surfing the web and “looking” at ads by exploiting Apple’s iCloud Private Relay …
Apple’s next step in advertising will be built around new 10-year Major League Soccer pact
Apple is building an advertising network for live television as part of its deal to stream Major League Soccer games early next year…
Apple’s Federighi: Privacy and advertising can coexist
Apple’s software chief Craig Federighi said advertising and privacy can coexist as the company’s push to give users control of their privacy…
Apple TV+ ad-supported tier may cost $4.99 per month
As MacDailyNews reported in August via our little birdie, Apple looks to be planning to launch an ad-supported version of its Apple TV+…
Netflix’s ad-supported to launch November 3rd, cost $6.99 per month
We have arrived at the point of paying for ads.. Netflix’s new ad-supported tier will launch on November 3rd and cost $6.99 per month…
Apple looks sell Apple TV+ ad space in 2023, potentially for ad-supported tier
As MacDailyNews reported in August, Apple looks to be planning to launch an ad-supported version of its Apple TV+ streaming platform…
Apple looks to expand ads to Maps, other first-party apps
Apple is looking to significantly expand its own advertising business in first-party apps such as Maps, Apple Books, and Apple Podcasts…
Apple looks to significantly expand its advertising business
Apple looks to be building a demand-side advertising platform based on recent job listings as it builds its focused play for media dollars…
Apple could build a $20 billion advertising business by 2026 – analyst
Bank of America analysts are the latest on Wall Street to suggest the Apple could earn billions from advertising in Maps and Apple TV+ …
New Apple Watch Series 7 ad promotes the smartwatch’s durability
Apple on Friday debuted a new Apple Watch Series 7 ad that shines the spotlight on the smartwatch’s durability in a series of situations…
NBCUniversal expands deal to sell ads for Apple News and Stocks apps in Britain
Comcast Corp’s NBCUniversal media unit said on Friday it expanded its partnership with Apple, becoming the exclusive seller of advertising…
Apple could add $10 billion in annual revenue by selling more ads – analyst
Bernstein analyst Toni Sacconaghi estimates that Apple could add at least $10 billion in annual revenue by selling more ads…
Apple debuts three new iPhone 13 Pro ads focused humorously on camera capabilities
Apple this week debuted three new “Shot on iPhone” ads highlighting the camera capabilities of the iPhone 13 Pro and iPhone 13 Pro Max…
Apple quietly run ads via Google search for high-value subscription apps to capture In-App revenue
Apple is quietly buying Google ads for high-value subscription apps in order to collect potentially millions of dollars in subscription rev…
Apple’s App Tracking Transparency could provide multibillion-dollar lift to its own ad business
Apple could see a multibillion-dollar lift to its ad business from its adoption of App Tracking Transparency which offers users control…
Unity Software stock jumps 10% as analysts credit it with skirting Apple’s ad tracking changes
Unity Software shares rose Wednesday after analysts applauded the gaming-software company’s growth and its ability to dodge…
Poshmark warns of marketing hit from Apple’s app tracking changes
Second-hand retailer Poshmark on Tuesday forecast third-quarter revenue largely below estimates and warned that its marketing efforts…
Facebook advertisers impacted by Apple’s strong privacy policies
Those who value their privacy are impacting advertisers on Facebook, who are losing access to some of their most valuable targeting data and…
Apple’s users privacy push helps ad firms recover from COVID-19 response
The move by Apple to promote user privacy is creating an opportunity for advertising companies that were hit hard by the response to COVID…
Apple hires former Facebook advertising exec, ‘Chaos Monkeys’ author
Apple has hired Antonio Garcia Martinez who worked at Facebook’s ad team and wrote the 2016 book “Chaos Monkeys,” a tell-all memoir…
Google battles multi-billion pound British class action over alleged iPhone tracking
A proposed multi-billion pound British class action against Google, which alleges the internet giant secretly tracked millions of iPhones…
Apple advertising tool faces probe in France
Apple is facing an initial investigation from France’s CNIL that Apple’s personalized advertising tool violates European Union privacy rules…
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Apple delays iOS 14 ad tracking policy that had Facebook fuming
Apple is delaying its new rules around in-app ad tracking in iOS 14, postponing the disclosure requirement that had Facebook publicly fuming…
