“Up until now most retailers have been deploying Apple’s iBeacon technology by purchasing small standalone Bluetooth beacons or using iPad terminals that act as beacons,” Jordan Kahn reports for 9to5Mac.

“Now, GE is introducing its next-generation LED light fixture [Lumination LED Luminaire – IS Series] that packs in a combo Bluetooth LE/Visual Light Communication chip for iBeacon functionality allowing retailers to cut costs and avoid purchasing standalone beacons from a company like Estimote,” Kahn reports. “It’s already got one massive customer about to roll out the iBeacon lighting fixtures: Walmart announced back in April (before iBeacon support was announced) that it plans to roll out these same new GE lighting fixtures to stores worldwide as part of its switch to LED.”

Kahn reports, “While Walmart hasn’t said exactly what features it plans to offer with iBeacons, GE’s lightning fixtures like standalone beacons will be capable of beaming coupons, promotions, product info, store maps and just about any experience developers can think up via the store’s mobile app.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]

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