The fabric, which Apple calls FineWoven, has been panned for being prone to scratches and stains — that’s off-putting to some…
Tag: marketing
In Apple’s latest iPhone ad, ‘Invincibles,’ dogs get to play again via prosthetics
Apple’s latest ad, “Invincibles,” aims to strike an emotional chord by following the journey of a tripod dog (a canine with only three legs)…
Apple preps its biggest-ever Cannes Lions advertising festival presence
At this year’s Cannes Lions advertising festival on the south Riviera which starts June 19th, Apple is planning to make its presence known…
Apple logo to appear on NFL coaches’ headsets in 2022?
Bose is now officially out as a league sponsor. Could the Apple logo replace Bose on NFL coaches’ headsets in 2022?
Apple is again the world’s most valuable brand
Apple holds on to world’s most valuable brand title with record valuation at more than US$355 billion, followed by Amazon and Google…
Former Warner Bros. marketing honcho JP Richards joins Apple TV+ team
JP Richards has been appointed head of film marketing strategy at Apple TV+, reporting to Zack Van Amburg…
Microsoft hires man named ‘Mac Book’ to pimp Surface Laptop 2
Microsoft went to great lengths to find an actual human named Mac Book to…
Apple debuts privacy-focused iPhone campaign in Germany
In Germany, according to Ipsos Public Affairs’ Internet Security & Trust Global Survey (2019) a total of 68%…
Explore this huge archive of Apple ads (and more)
Explore a huge archive of Apple ads, promotional and marketing materials (as long as bandwidth lasts)…
Apple named Cannes Lions 2019 Creative Marketer of the Year for the first time
The Cannes Lions International Festival of Creativity has named Apple Inc. its 2019 Creative Marketer of the Year…
Loup Ventures: There are now 383 million Apple Pay users, up 135% year-over-year
So far, 43% of global iPhone users have enabled Apple Pay…
Apple debuts three new ads for Apple Pay (with video)
Apple today debuted three new ads for Apple Pay on the company’s…
Hackers infiltrate California family’s Nest surveillance camera, send warning of incoming North Korea missile attack
Laura Lyons was preparing food in her kitchen Sunday when the lazy afternoon took a turn for the absurd…
Apple’s biggest challenge isn’t the iPhone, it’s the Mac
Apple has a huge opportunity…
Apple runs huge billboard touting privacy outside CES show in Las Vegas
Though Apple is not scheduled to make an appearance at the Consumer Electronics Show…
Why Apple must make January great again
There was a time when Apple defined the future direction of the entire tech industry…
Apple debuts new ad for iPhone XR: ‘Color Flood’
Apple has debuted a new ad for iPhone XR titled “Color Flood” in which thousands of…
Apple Store app sends push notification promoting new iPhone XR and XS models
Apple on Thursday sent out a rare push notification promoting its latest iPhone XR and XS models…
Samsung tweets 331 times – from an Apple iPhone
Samsung just tweeted from an iPhone. Again…
I went to an Apple store to find out if the employees are stupid like Samsung claims
To market its new Note 9, the Korean handset maker is again mocking Apple’s Geniuses…
Apple’s iPhone Face ID ads confuse and alienate older generation
Customer experience tests of three recent iPhone ads find that Baby Boomers…
Apple is losing its personality under Tim Cook, warns former creative director
Without Steve Jobs, Apple is losing its personality…
Silicon Valley execs will convene in San Francisco to discuss privacy
Privacy and government affairs officers from a number of the largest tech companies plan to convene..
Apple celebrates – *GASP!* – the Mac in new “Behind the Mac’ videos
Behind the Mac people are making wonderful things and so could you…
Apple pummels privacy-trampling Facebook
In the early days of Apple, of course, the company’s Evil Empires were IBM and Microsoft…
Apple needs to advertise their strong commitment to privacy
The greatest commercial in Apple history — perhaps all history — did not show an Apple product…
Why Apple gave the first iPhone X units to a bunch of YouTube vloggers
When Apple launches a new product, it always seeds a handful of early review units to trusted journalists and publications…
Apple’s bizarre iPhone X launch
We’re still a couple of days away from delivery of the first iPhone X…
Apple’s next-gen iPhone names said to be: iPhone 8, iPhone 8 Plus, and iPhone Edition
We have less than two weeks to go before Apple unveils the iPhone 8 and finally puts an end…
Mayweather vs. McGregor fight stream: Apple TV, iPhone, iPad, and iPod touch
When the two combatants finally square off on Saturday night in Las Vegas, fans who have cut the cord…
Apple debuts new long-form commercial for Beats starring Conor McGregor
Apple has debuted a new long-form commercial for the company’s Beats brand starring Irish professional mixed martial artist…
Steve Jobs and the missing ‘Intel Inside’ sticker
In 2006, hell officially froze over…
Apple Music executive Bozoma Saint John to leave Apple
Bozoma Saint John, the Apple executive who garnered significant attention…
‘Saturday Night Live’ inks deal with Apple to create real TV commercials
Apple has struck a deal with NBC to have Saturday Night Live create commercial content slated to appear…
Apple debuts masterful new iPhone 7 television ad focused on stereo speakers and water resistance
Apple has debuted a new television commercial on U.S. broadcast and cable TV networks….
T-Mobile to pay whopping $48 million fine for throttling ‘unlimited data’ plans
T-Mobile revealed in 2015 that it was slowing down data for customers in the top 3 percent of data usage…
Apple debuts Apple Music ad
Listen anywhere — even offline. Over 40 million songs. Thousands of handpicked playlists….
WikiLeaks emails show Hillary Clinton campaign logo was inspired by Apple
Hillary Clinton’s campaign logo, a red arrow going through the middle of a capitol ‘H,’ was influenced by Apple…
How Apple should market the iPhone 7 and 7 Plus
Apple’s CEO Tim Cook claimed at the September 7 event that iPhone 7 is the best iPhone ever…
Why the Apple Store is changing its name
Who cares? Why bother?
Apple shakes up retail with new and renamed positions, a new credo, and more
Apple held all-hands meetings with retail employees this weekend to introduce major new changes…
Why Apple dumped the ‘store’ moniker from its retail locations
Apple’s decision to drop the word ‘Store’ from the name of its retail shops is said to be part of the Cupertino company’s…
