Apple debuts new ad for iPhone XR: ‘Color Flood’

Apple has debuted a new ad for iPhone XR titled “Color Flood” in which thousands of colorfully jumpsuited people run about a dystopian urban landscape.

Make room for color. See the all-screen Liquid Retina display on iPhone XR with the best battery life in an iPhone. And for a limited time, get an iPhone XR from $599 when you trade in your smartphone. — Apple Inc.

The song is “Come Along” by Cosmo Sheldrake.

Direct link to video here.

MacDailyNews Take: Uh, okay. The meh is strong with this one.

Time to pull this tune out of the vault and let it work its magic again:


  1. I bought the new iPhone XR.. I compared them all at the Apple store and the XR is far the best deal for the money.. Its all about what’s important to you.. the camera is fab !!!! The speed is the same as XS.. the screen is almost as big as XS Max… The battery life and charging times are excellent !! I bought an Apple Watch 4 at the same time.. I paid about the same as an XS Max but got a phone and watch for about the same price.. The portrait mode is wow !! I am not a professional photographer but the pictures this XR takes has everyone GAGA!! The watch 4 was a big bonus for the savings!

  2. Normally I am very product oriented in what I see in ads, but this one caught my eye and held it.

    Did it increase my desire to buy the product? No, that seldom happens in any ad.

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