“Apple held all-hands meetings with retail employees this weekend to introduce major new changes, including new and renamed positions, a new credo, and new store layouts, according to multiple retail sources,” Joe Rossignol reports for MacRumors.
“Apple is implementing three new retail positions in the United States and United Kingdom, and likely elsewhere, including two pro-level positions and an all-new Technical Expert position to complement the Genius Bar/Grove,” Rossignol reports. “Meanwhile, the Back-of-House is now called Backstage, where the Inventory and Operations teams work, and the Red Zone, which encompasses the sales floor, is now called the Product Zone. Apple’s existing retail locations will use the same tables from the old Red Zone for the new Product Zone.”
Rossignol reports, “Apple has also updated its credo, a motto that the company encourages its retail employees to follow.”
Read more in the full article here.
MacDailyNews Take: That credo manages to be both cringeworthy and smirkworthy. A notable achievement.
A “Here’s to the Crazy Ones,” this most certainly isn’t. However, it holds much promise as a replacement for ipecac.
Otherwise, we’re sure these changes have been pored over for quite some time and will fix certain aspects of the Apple
storephysical locations that have been identified over time. Ahrendts continues to put her stamp on Apple locations actual and virtual. BTW, it might be time to change her title to drop the “Stores” (Senior Vice President, Retail and Online Stores) as well.
Why Apple dumped the ‘store’ moniker from its retail locations – August 19, 2016
Apple drops ‘store’ from Apple store branding – August 18, 2016
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]