Apple appears to be making a slight branding change to its retail business…
Tag: marketing
Apple’s forthcoming iPhone will be called ‘iPhone 7,’ no ‘iPhone Pro’ model
With everyone using the term ‘iPhone 7’ to refer to this year’s iPhone…
Why a ‘boring’ iPhone 7 will do just fine
The smoke has cleared and the dust has settled following a series of reports on Tuesday covering…
Apple iPhone 7 to offer ‘only subtle changes’ beyond dumping 3.5mm headphone jack for Lightning connector
Apple Inc. plans to break with its recent pattern of overhauling the design of its flagship iPhone every two years…
Are leaks suggesting iPhone 7 will be ‘boring’ Apple’s attempts at misdirection?
The lackluster performance of the iPhone 6s generation has led the analyst community and investors…
Apple likely moving iPhone to a one year redesign cycle
The sensible conclusion is that Apple is moving to a one year cycle…
Designer Alexander Wang is Apple Music’s first fashion curator
You don’t need to be an expert to realize that Alexander Wang loves music…
No, Shahrukh Khan is not endorsing Apple in India
No, Bollywood Badshah Shahrukh Khan is not becoming the brand ambassador for Apple in India…
Apple removes lesbian couple from international versions of its ad
Looking at the various versions of the video published worldwide, it’s clear that several adaptations…
Adweek’s Power List 2016: Apple CEO Tim Cook No. 3
To assemble Adweek’s second annual Power List, we considered the profiles and results of global corporate titans…
Premier League star Raheem Sterling set for Apple endorsement deal
Raheem Sterling is close to agreeing a deal to become a global ambassador for tech giant Apple…
IBM and Box team up on corporate software for Apple Devices
IBM said on Thursday that it has released a new version of its iOS Expert Seller app for corporate sales teams and marketers…
Is Apple the canary in Madison Avenue’s coal mine?
This jaw dropping announcement is striking. I believe that more companies will follow suit and enlist…
No, Kim Kardashian didn’t break Apple’s App Store
Kim Kardashian on Monday released Kimoji, an app that lets users type emoji characters based on her life…
No more ‘S’ models, Tim! Apple needs to launch all new iPhones every year
It’s time for Apple to shift to a release cadence in which the company releases totally new phones each and every year…
New Microsoft ad features retail employees singing Christmas carol outside Apple Store Fifth Avenue
To celebrate the holidays, Microsoft employees, who were selected from across the country…
Apple’s iBeacon so far fails to ignite retail revolution, won’t be big this Black Friday either
The launch of iBeacon two years ago was supposed to change shopping. What happened?
What does the ‘Pro’ in iPad Pro mean, exactly?
By using the word Pro to describe the 12.9-inch iOS tablet, Apple has actually muddied the waters a bit…
Apple will run all its operations in Singapore on solar power
Apple has struck a deal to power all of its Singapore operations with renewable energy…
Apple CEO Cook: Corporations must help solve ‘climate change’
Apple CEO Tim Cook attended the inauguration of the academic year at Bocconi University in Milan…
What happened to Apple’s marketing magic?
It just feels like Apple is content to play it safe lately…
Adele’s reps push for $30 million pact with Apple as Rihanna inks $25 million sponsorship deal with Samsung
South Korean electronics giant Samsung has reached an unprecedented $25 million deal to sponsor Rihanna…
Apple backs White House international climate change pledge
Apple Inc. has joined a White House initiative to curb greenhouse gas emissions and invest in clean energy…
Steve Jobs: ‘Marketing is about values’
For Jobs, Apple was not about “making boxes for people to get their jobs done.”
Chinese sperm banks use iPhone 6s to stimulate donations
You don’t need to give up a kidney to raise cash to buy an iPhone 6s as you can get enough money just by donating sperm!
Tim Cook talks 3D Touch iPhones, philanthropy, coming out as gay on Late Show with Stephen Colbert
CEO Tim Cook explained to Stephen Colbert on Tuesday why Apple is…
Apple CEO Tim Cook to appear on The Late Show with Stephen Colbert tonight
A reminder that Apple CEO Tim Cook is scheduled to appear tonight on The Late Show with Stephen Colbert…
Agency starts campaign begging Apple not to call their next-gen smartphone ‘iPhone 6s’
Dear Apple, please call it the iPhone 7…
Apple Music is an abject marketing failure
If you don’t already know what Apple Music is, Apple’s commercials serve no real purpose. There’s truly no excuse for this…
Apple debuts three new TV ads for Apple Watch
Apple has debuted three new :15 TV commercials for Apple Watch…
Apple joins Obama’s American Business Act on Climate pledge
Some of the largest companies from across the American economy who are standing with the Obama Administration…
Apple debuts four new TV commercials for Apple Watch
Apple has debuted four new television commercials for Apple Watch…
Apple debuts huge advertisement for Beats 1 in Times Square
Apple’s Beats 1 is worldwide and always on…
Apple Watch as marketing tool: Chasing ‘micromoments’
Apple Watch has marketing potential…
How Beats fools you into thinking its headphones are high-end and luxurious
Even before Apple acquired Beats, there existed a loud contingent…
Apple begins marketing Apple Watch as integral part of connected iOS, Mac ecosystem
Apple is placing emphasis on software integration across its major platforms…
Best Buy and Sprint offer $1,300 off Apple iPhone 6
Best Buy and Sprint need customers and larger market share against their major competitors…
Advertisers prepare to invade smartwatches
Anticipating a boom in wearables after the introduction of the Apple Watch, digital advertising agencies are rushing to create ads…
Apple debuts ‘Everything Changes with iPad’ ad campaign
iPad can change the way you do things every day…
Neil Cavuto blasts ‘those dregs at Apple’ over Apple Watch availability
If you ordered early and fast, chances are you finally got that little Apple wonder…
Apple’s climate change efforts might be based on misguided idealism
Under the leadership of Tim Cook, Apple has been a vocal advocate for certain policies…
Comparing two gold Apple Watch Edition try-on experiences
When Apple started taking preorders for all Watch models last Friday…
