“South Korean electronics giant Samsung has reached an unprecedented $25 million deal to sponsor Rihanna’s upcoming album and tour,” Claire Atkinson reports for The New York Post.
“Rihanna, known for hit songs such as ‘Umbrella’ and ‘Rude Boy,’ is signed to Roc Nation, run by rap mogul Jay Z, who has had a long and profitable relationship with Samsung,” Atkinson reports. “The Rihanna deal follows seven months of talks and is the biggest music-marketing tie-up in recent memory.”
“The news comes just a day after The Post reported exclusively that representatives of Adele, the 27-year-old UK pop star, are pushing Apple — and perhaps other companies — for a $30 million commitment to back her upcoming album and an as-yet announced world tour,” Atkinson reports. “Samsung wants to use Rihanna to help promote its Galaxy line of products and wants exclusive use of Rihanna-related video content to release via its Milk Music radio service, sources said.”
Read more in the full article here.
MacDailyNews Take: So, get ready for Rihanna any day now to tweet about her undying love of Samsung dreck from her Apple iPhone.
SEE ALSO:
Samsung’s latest anti-Apple PR stunt backfires badly – June 17, 2015
Nick Cannon tweets his love of Samsung Galaxy S6 camera – from his Apple iPhone – April 17, 2015
Beleaguered Blackberry gets caught tweeting from an Apple iPhone – January 13, 2015
After appearing on stage with Samsung, Adam Levine tweets from his Apple iPhone – September 8, 2014
Samsung presenter Rachel Riley is an iPhone user – September 3, 2014
Samsung endorser LeBron James’ Samsung Galaxy phone shits the bed – March 13, 2014
Oscars host Ellen DeGeneres uses sponsored Samsung onstage, tweets from her Apple iPhone backstage – March 3, 2014
Samsung gets caught yet again with celebrity tweeting Galaxy ad from their Apple iPhone – December 3, 2013
T-Mobile USA CEO tweets ‘I don’t know what I’d do without my Samsung Note 3′ – from his Apple iPhone 5s – October 22, 2013
Tennis player David Ferrer accidentally tweets Samsung Galaxy S4 ad from his Apple iPhone – April 30, 2013
Oprah tweets ‘love’ of Microsoft’s Surface from her Apple iPad – November 19, 2012
Sums up Rihanna perfectly. Sell music and products to the lowest common denominator possible.
An insult to real music everywhere.
Noooooo, for the love of god, no more Adele.
Last time that woman had an album out, my roommate played one particular song so many times (you know the one), I was getting ready to kill him.
Sounds like a winning Wall Street formula.
Both deals are stupid. $25 million? $30 million? Really? For what? Some celebrity to tell me crap only because they are “paid” to do so.
Alas. but it works.
So do speed bumps
As with celebrities, I ignore them.
Earlier today MDN posted this:
Just wondering if Samsung’s signing of Rihanna is their attempt to prove they Silicone is superior to Silicon. 🙂
Just to show that I can call out BS both ways… 😉
Maybe she’ll be able to afford to buy some clothes now.
Excellent, sir.
Really! I hate tattoos.!
Especially since when tats go out of fashion, like Sanskrit aphorisms or Maxwell’s equations, one must return to the parlour for removal and then suffer the injection of new ink. With clothing, one need not suffer quite the same inconvenience.
Maxwell’s equations! Like, OMG, I, like, saw them on Big Bang Theory, don’t they, like, describe animal magnetism or something…? 🙂
Totally. In that program it’s all about getting the girl, or not…
The main reason to give a flux! 🙂
Rihanna could, were she so inclined, make me use a Samsung and smile while doing it. I mean, were she so inclined. As far as spokespersons go. Adele, not so much. Rihanna could, were she to truly make an effort, get me to endorse Bernie Sanders for President. It’s probably lucky for me she’s not interested in testing this.
All joking aside, ya ever notice how no one seems to care how much money these people make but if some CEO gets a 30 million dollar salary etc. some people act like he’s feeding puppies to Satan?
You can have both of ’em. I’ll take Katy Perry or Lady Gaga any day.
That’s because they ARE feeding puppies to Satan!
On a more serious note, did it occur to you that they’re ALL a-holes? And we pay for this behavior.
I can agree with your Rihanna sentiments… pre-tattoos. Bernie, snowball’s chance in hell, but if nominated, I’m voting for him. 🙂
Rihanna is no a-hole! I figure the percentage of CEOs who are a-holes is the same as the general public.
Ooops. Better think of a more convincing argument.
Not for Adele. Not for anyone. What a bunch of morons. Apple will not fall for such ingenuous promotion. Shame if they do.
Rihanna and Adele are both highly overrated as singers and songwriters IMO. I’m glad that neither of them are associated with Apple.