“South Korean electronics giant Samsung has reached an unprecedented $25 million deal to sponsor Rihanna’s upcoming album and tour,” Claire Atkinson reports for The New York Post.
“Rihanna, known for hit songs such as ‘Umbrella’ and ‘Rude Boy,’ is signed to Roc Nation, run by rap mogul Jay Z, who has had a long and profitable relationship with Samsung,” Atkinson reports. “The Rihanna deal follows seven months of talks and is the biggest music-marketing tie-up in recent memory.”
“The news comes just a day after The Post reported exclusively that representatives of Adele, the 27-year-old UK pop star, are pushing Apple — and perhaps other companies — for a $30 million commitment to back her upcoming album and an as-yet announced world tour,” Atkinson reports. “Samsung wants to use Rihanna to help promote its Galaxy line of products and wants exclusive use of Rihanna-related video content to release via its Milk Music radio service, sources said.”
Read more in the full article here.
MacDailyNews Take: So, get ready for Rihanna any day now to tweet about her undying love of Samsung dreck from her Apple iPhone.
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