“Apple is a phenomenal company. Its market capital nearly doubles its next closest rival, Google, and it profits are the third greatest of any company in the world, according to Forbes,” Matt Smith reports for Digital trends. “Its so-called ‘war chest’ – the money it has in liquid assets – is now over $200 billion. Even the largest banks and petroleum companies struggle to keep up.”
“That’s enabled the company’s famous reliance on proprietary technology,” Smith reports. “While other companies outsource, Apple keeps it in-house whenever possible. Recently, that’s expanded to include the chips found in iOS devices. While Samsung, Microsoft, and HTC rely on Qualcomm and Intel, Apple hired its own team of engineers to work on proprietary designs exclusive to the iPhone and iPad.”
“With each new release Apple’s AX chip line has become more threatening. Cupertino’s engineers have already put other ARM chip architects on notice, and they’re nipping at the heels of Intel’s finest,” Smith reports. “A few minutes alone with an iPhone 6S, or even the iPad Air 2, can tell you there’s something to Apple’s rapidly rising scores. The company’s mobile devices are blisteringly quick. They rarely hesitate, handle multiple apps with ease, and play games at least as well as a PC with Intel’s integrated graphics. And they do all of that within a power envelope that puts the most miserly Core M to shame.
Read more in the full article here.
MacDailyNews Take: Apple is a chipmaker; already the best mobile chipmaker in the world.