Are leaks suggesting iPhone 7 will be ‘boring’ Apple’s attempts at misdirection?

“The lackluster performance of the iPhone 6s generation has led the analyst community and investors alike to look forward to the iPhone 7,” Ashraf Eassa reports for The Motley Fool. “Early on, the expectation was that the iPhone 7 would bring both substantial new features and a significant chassis redesign, as is customary for new number iPhones.”

“However, as time has passed, various leaks suggest that the iPhone 7 will mostly consist of internal upgrades,” Eassa reports. “In other words, an iPhone 6s…s”

“Although the new phone may very well turn out to be just that, I can’t help but wonder if these leaks suggesting that the next iPhone will be boring are a deliberate attempt at misdirection ahead of the launch of the product,” Eassa reports. “With demand for the iPhone 6s series of phones already relatively tepid, it would not be in Apple’s best interests for potential customers to get wind of the new features and enhancements that will be coming to this year’s iPhone. If potential customers expect that the next generation iPhone is going to be a modest enhancement over the prior generation one, then they are more likely to upgrade their old phones to the iPhone 6s as soon as practicable. ”

Read more in the full article here.

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  1. Lackluster performance of iphone 6s/plus… ??
    I must be living under a rock or the author is?

    Is there another phone that has come to close to half the sales of the iphone 6s series ?

    1. Sales of the current model are considered ‘lackluster’ to Apple’s standards by most market watchers

      The question is, is it due to market saturation or Cook’s ineptness?

      I vote Cook…or maybe it’s just a Jobs-less Apple….

      Nah, it’s Cook.

  2. I used ta do a little but a little wouldn’t do
    So the little got more and more

    Guns ‘N Roses – Mr. Brownstone

    The tech journalists are like junkies….. if they don’t get the level of “fix” the need, they get grumpy and write doom and gloom about Apple.

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