Apple’s ‘Global Apps for Earth’ campaign with WWF raises more than $8 million

Apple and WWF’s Apps for Earth campaign raised awareness among hundreds of millions of people and generated more than $8 million in total proceeds to support WWF’s conservation work. WWF announced the results this week at WWDC in San Francisco.

During the ten-day campaign in April, Apple, WWF and 24 developers worked together to help the planet, one app at a time.

Through interactive and educational content created exclusively for Apps for Earth, the campaign gave participants an opportunity to actively engage in conservation and contribute to WWF’s mission.

100% of the proceeds from participating apps and In-App Purchases go to support WWF’s conservation work.

The campaign is the second time Apple has partnered with WWF. Last year, they kicked off a multi-year partnership to protect up to a million acres of responsibly managed forest across China, furthering Apple’s work to lower its footprint and conserve resources throughout its entire operation.

Read more in the full article here.

MacDailyNews Take: Environmentally conscious smartphone users have one very clear choice: Apple Inc.’s iPhone.

Buying an Android knockoff likely means contributing electronic waste and damaging the environment.

Apple to donate a portion of App Sales to support the environment – April 14, 2016
Apple Retail Stores to transition from plastic to paper bags – April 5, 2016
Apple unveils Liam recycling robot that takes apart iPhones – March 21, 2016
Apple’s strong commitment to the environment sets a powerful example for other companies – May 15, 2015
Greenpeace: Apple is tech’s greenest – May 15, 2015
Apple expands renewable energy, new environmental initiatives in China – May 10, 2015
Apple releases 2014 Environmental Responsibility Report; targets rising water use, production partners’ emissions – July 10, 2014
How Apple took the lead on the environment – February 22, 2012

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