Tag: secrecy

Why a ‘boring’ iPhone 7 will do just fine

Wednesday, June 22, 2016 5:26 pm10 Comments

The smoke has cleared and the dust has settled following a series of reports on Tuesday covering…

Are leaks suggesting iPhone 7 will be ‘boring’ Apple’s attempts at misdirection?

Friday, June 17, 2016 5:30 pmFriday, June 17, 20168 Comments

The lackluster performance of the iPhone 6s generation has led the analyst community and investors…

Apple engineers tell how company guards its secrets

Tuesday, May 28, 2013 10:34 am13 Comments

Apple engineers have lifted the veil on the company to reveal…

Apple subtly increasing some of its PR to get its message out

Tuesday, February 5, 2013 4:00 pmTuesday, February 5, 201315 Comments

Apple has been subtly increasing some of its PR…

So much for ‘doubling down’ on secrecy: Why Apple can no longer manage to keep secrets

Friday, September 14, 2012 2:02 pmFriday, September 14, 201253 Comments

Just a few months after Tim Cook pledged to ‘double down’ on the company’s already tight secrecy…

Apple reportedly confirms NYT report: New designs for iMac, Mac Pro in the works, due in 2013

Tuesday, June 12, 2012 4:36 pmTuesday, June 12, 201226 Comments

Apple said today that it is working on new models and designs for its Macintosh desktops…