“CEO Tim Cook explained to Stephen Colbert on Tuesday why Apple is giving more to charity than it did under his predecessor, Steve Jobs,” Jose Pagliery and Frank Pallotta report for CNN. “‘We want to leave the world better than we found it,’ Cook said during a ‘Late Show’ interview Tuesday on CBS.”
“Cook said he’s focused on charity for the same reason he came out as gay last year. People are suffering, and because of his position at Apple, he’s able to do something about it,” Pagliery and Pallotta report. “Cook said he asks himself the same question everyday, one originally posed by Martin Luther King, Jr.: ‘What are you doing for others?’ That’s why Cook — a staunch advocate for personal privacy — has gone public. ‘I valued my privacy significantly, [but] I felt that I was valuing it too far above what I could do for other people,’ he said. ‘I wanted to tell everyone my truth.'”
“One audience member, Molly Evans, said she appreciated Cook’s openness during the interview,” Pagliery and Pallotta report. “‘It’s inspiring that he gave up his own privacy to help others,’ Evans said. Another audience member, Sarah Drake, said: ‘I thought he was lovely. You have to be a brilliant man to be head of a company like that.’ Both women clutched their iPhone 6 devices as they spoke.”
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Read more (and direct link to the video) in the full article here.
MacDailyNews Take: The appearance generated positive PR for Apple while also selling iPhones with easily understandable demonstrations of 3D Touch and Live Photos.