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Tag: public relations

Three members of Apple’s PR team have left for Tesla, Ford

Friday, November 4, 2016 5:36 pmFriday, November 4, 201615 Comments

Three members of Apple’s communications staff have left the tech giant for car companies in recent weeks…

Former Apple PR exec Natalie Kerris leaves Twitter after only six months

Tuesday, August 2, 2016 11:26 am4 Comments

Ex-Apple public relations maven Natalie Kerris is departing her position as the vice president of communications of microblogging service…

Taylor Swift dances like no one’s watching in new Apple Music ad

Thursday, May 12, 2016 11:20 amThursday, May 12, 201617 Comments

Taylor Swift dances like no one’s watching

FBI vs. Apple isn’t over; Fourth Amendment issues remain

Monday, March 28, 2016 10:57 amMonday, March 28, 20168 Comments

The FBI and Apple reached a cease-fire last week, but it can’t last…

Apple says it may not be needed to unlock New York drug dealer’s iPhone

Friday, March 25, 2016 4:55 pmFriday, March 25, 20163 Comments

Apple Inc. said it may not be needed to help unlock an iPhone connected to a drug case in New York…


To fight U.S. government overreach, Apple ditched secrecy for openness

Friday, March 25, 2016 4:14 pmFriday, March 25, 201610 Comments

Over the past few weeks, as the legal battle between the FBI and Apple unfolded…

Tim Cook talks 3D Touch iPhones, philanthropy, coming out as gay on Late Show with Stephen Colbert

Wednesday, September 16, 2015 10:25 amWednesday, September 16, 201519 Comments

CEO Tim Cook explained to Stephen Colbert on Tuesday why Apple is…

Apple CEO Tim Cook to appear on The Late Show with Stephen Colbert tonight

Tuesday, September 15, 2015 9:32 pmTuesday, September 15, 201521 Comments

A reminder that Apple CEO Tim Cook is scheduled to appear tonight on The Late Show with Stephen Colbert…

Taylor Swift calls Spotify a ‘start-up with no cash flow’

Tuesday, August 4, 2015 12:00 pmTuesday, August 4, 201510 Comments

Taylor Swift’s recent missive to Apple…

Taylor Swift and Apple: The backstory – according to the CEO of her record label

Tuesday, July 14, 2015 3:47 pmTuesday, July 14, 20159 Comments

You don’t have any idea how good your timing is right now…

Apple Music get the first of many exclusives: Pharrell’s new song ‘Freedom’

Monday, June 29, 2015 3:25 pmMonday, June 29, 201522 Comments

After Apple Music debuts, the music industry will be forever changed…

Taylor Swift’s business plan outwits Apple executives or something

Sunday, June 28, 2015 11:26 am28 Comments

What does it say about Apple and its executives that Taylor Swift…

Taylor Swift is backing herself into a corner

Friday, June 26, 2015 12:56 pmFriday, June 26, 201519 Comments

Even though Taylor Swift won this latest battle…

Apple Music poised to take on the streaming industry

Friday, June 26, 2015 12:30 pm6 Comments

This is a momentous month for Apple’s future as a part of the music world…

Apple Music could kill more than just Spotify, it could kill music labels, too

Thursday, June 25, 2015 5:32 pmThursday, June 25, 201524 Comments

Apple starts their streaming music service shortly…

Taylor Swift ‘happily’ decides to include ‘1989’ album on Apple Music

Thursday, June 25, 2015 4:26 pmThursday, June 25, 201516 Comments

If you’ve been following along…

Apple to pay 0.2 cent per song during Apple Music free trial

Thursday, June 25, 2015 8:55 amThursday, June 25, 201523 Comments

or each song that is streamed free, Apple will pay 0.2 cent for the use of recordings…

How Apple Music could revive the industry

Wednesday, June 24, 2015 1:28 pmWednesday, June 24, 201510 Comments

While Apple Music got off to a rough start with scrutiny over its free-trial royalty rates…

Apple Music signs 20,000 labels and distributors worldwide

Wednesday, June 24, 2015 9:27 amWednesday, June 24, 20157 Comments

Apple Music, the hardware giant’s soon-to-launch streaming service…

Apple and ‘boneheaded’ decisions

Tuesday, June 23, 2015 1:31 pmTuesday, June 23, 201540 Comments

So the meme playing out in the news media is that Apple…

How Taylor Swift became music’s most powerful voice

Tuesday, June 23, 2015 8:53 amTuesday, June 23, 201543 Comments

Few in the industry were surprised that Apple listened to Swift…

Taylor Swift accused of being a hypocrite after criticizing Apple

Monday, June 22, 2015 3:51 pmMonday, June 22, 201550 Comments

A photographer has penned an open letter to Taylor Swift accusing her…

Apple Music to pay rights holders on a per-stream basis during three-month free trial

Monday, June 22, 2015 11:27 amMonday, June 22, 20158 Comments

Apple’s Eddy Cue says Apple will pay rights holders for the entire three months…

Taylor Swift wins streaming battle as Apple backs down on royalty payments

Monday, June 22, 2015 9:31 amMonday, June 22, 201545 Comments

It took Taylor Swift less than 24 hours to make technology giant Apple Inc. back down…

Apple responds to Taylor Swift, indie label complaints; will pay royalties during Apple Music 3-month free trial

Monday, June 22, 2015 8:38 amMonday, June 22, 201549 Comments

I’ll be holding back my album, 1989, from the new streaming service, Apple Music…

Inside Apple’s spin machine: Understanding Apple’s mastery of the media

Sunday, August 31, 2014 2:29 pmSunday, August 31, 201416 Comments

Two months in the making, this article is the product of over a dozen interviews…

Samsung tries to silence user whose Galaxy S4 phone caught fire

Monday, December 9, 2013 2:02 pmMonday, December 9, 201318 Comments

Oh Samsung, you tried to have a YouTube video pulled after…

Samsung blames ad agency for attempting to bribe developers

Friday, August 2, 2013 8:30 am18 Comments

Samsung has admitted that developers were offered money to mention…

Social media study: Apple dominates tech chatter, doesn’t do enough to control it

Friday, July 12, 2013 10:27 amFriday, July 12, 201316 Comments

Apple was not proactive enough pushing positive messages…

Apple-bashing in the post-Steve Jobs era

Friday, June 28, 2013 12:36 pm24 Comments

Taking shots at Apple isn’t exactly a new sport…

Apple’s fall from leading to lagging brand or something

Thursday, June 27, 2013 6:53 pmThursday, June 27, 201361 Comments

Apple is no longer a leader or something…

Apple ditches the attitude, shows it’s human after all or something

Thursday, April 25, 2013 10:53 amThursday, April 25, 201317 Comments

In addition to posting its first profit decline in almost a decade…

Expert: Apple’s silence hurts its mystique, causes it to cede ‘cool’ factor to competitors

Monday, April 15, 2013 1:03 pmMonday, April 15, 201329 Comments

Apple’s silence now hinders rather than helps…

Apple’s ‘Why iPhone’ move hints more aggressive marketing on tap against Android phones

Monday, March 18, 2013 2:31 pmMonday, March 18, 201310 Comments

Perhaps the iPhone’s biggest advantage in the eyes of many…

Without its reality distortion field, Apple struggles with its message

Monday, March 18, 2013 1:33 pmMonday, March 18, 201334 Comments

Shortly after Steve Jobs died, the death watch for Apple itself began…

Apple subtly increasing some of its PR to get its message out

Tuesday, February 5, 2013 4:00 pmTuesday, February 5, 201315 Comments

Apple has been subtly increasing some of its PR…

Microsoft airs first TV ad for Surface tablet (with video)

Monday, October 15, 2012 11:12 pmTuesday, October 16, 2012102 Comments

Microsoft on Monday kicked off a $1 billion advertising campaign for Windows 8/RT…

Apple’s ‘iPad mini’ to obliterate Microsoft’s Windows 8, Surface RT tablet launches

Saturday, October 13, 2012 11:00 amSaturday, October 13, 201235 Comments

The 23rd of October is a very useful date for the success of Apple’s diminutive tablet…

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