“Remember Taylor Swift’s ‘love letter’ to Apple? Well, here’s the back story, at least from the point of view of her record label,” Michal Lev-Ram reports for Fortune.
“Speaking at Fortune‘s Brainstorm Tech conference in Aspen on Monday evening, record label executive Scott Borchetta — who discovered and signed Swift when she was only 14 years old — told the audience that the conversation actually started between him and Apple in the days preceding Swift’s letter,” Lev-Ram reports. “The iPhone maker was on the cusp of launching its new streaming music service, and had planned not to pay artists during an initial three-month period in which the service would be available free to consumers.”
“According to Borchetta, he hadn’t spoken to Swift earlier in the week, and was caught by surprise when she let him know about her letter,” Lev-Ram reports. “‘She literally texted me and said, ‘Don’t be mad,’ with the link,” Borchetta said. “She was in Europe. I responded and said, ‘You don’t have any idea how good your timing is right now.””
More blah, blah, blah here.
MacDailyNews Take: The backstory according to the CEO of her record label. For whatever that’s worth.
The record industry runs on PR. Never forget that.
Apple can now claim they did not plan any of this. They had deals in place to stream without paying for the trial period. So, there was no collusion here. They simply did the right thing, thanks to Taylor Swift.
If you think the dominant leader in paid music download sales made a mistake that had to be rectified thanks to Taylor Swift a week before launching a high profile music subscription service, we have an absolutely beautiful bridge for sale in Brooklyn, cheap!
Legality is one thing, PR is another.
What’re Spotify et al. going to do, whine that it’s unfair that Apple is paying the artists* and complain that they’ll have to pay them now, too? The other streaming music services will lose that argument with the artists and with the paying public. Spotify and the rest are between a rock and a hard place.
*in effect, Apple is actually paying the labels who then pay out some percentage of that to the artists.
Taylor Swift’s business plan outwits Apple executives or something – June 28, 2015
Apple and ‘boneheaded’ decisions – June 23, 2015
Metallica’s Lars Ulrich backs Apple Music after its Taylor Swift moment – June 23, 2015
How Taylor Swift became music’s most powerful voice – June 23, 2015
Apple Music to pay rights holders on a per-stream basis during three-month free trial – June 22, 2015
Taylor Swift wins streaming battle as Apple backs down on royalty payments – June 22, 2015
Apple responds to Taylor Swift, indie label complaints; will pay royalties during Apple Music 3-month free trial – June 22, 2015