“I think it’s important to note that Taylor Swift knows exactly what she is doing. Beginning with her WSJ op-ed last year and her recent spat with Spotify where she removed her entire music catalog from the music streaming service, Swift has fully embraced the message that music needs to be valued appropriately,” Neil Cybart writes for Above Avalon. “Not only does such positioning likely hold true to her beliefs, but it serves her well from a business sense.”
“Even though Swift won this latest battle (Apple probably will face no long-term negative implications from this though), I still think Swift’s long-term positioning in terms of valuing music is problematic,” Cybart writes. “Swift is combining short-term goals with long-term ambitions. She is upset with any service or feature that doesn’t value music correctly. She raises very valid (and convincing) arguments. However, when looking at the long-term, Swift is likely backing herself into a corner.”
Read more in the full article here.
MacDailyNews Take: True, no single artist (or band) can harness, much less control, technology.
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