Taylor Swift today announced via Twitter, “After the events of this week, I’ve decided to put 1989 on Apple Music… and happily so.”
Shocking. (dripping sarcasm) As you can see from the linked articles below, we’ve been rather skeptical that this is chain of events is mere happenstance. We see a manufactured conflict and resolution instead. It’s a win-win for all parties (not counting Spotify et al., of course).
If you’ve been following along, we predicted that this would happen on Monday:
So, will Apple Music now have Swift’s “1989” tracks among the its catalog of over 30 million songs? Exclusively, of course? Or, is that the cherry on top, the “news” that comes even closer to, or just after, Apple Music’s June 30th launch in order to guarantee another round of free publicity for the service (and Swift)? If so, kudos for that flourish, too!
And again on Tuesday:
Spotify is hating life even more today. Just wait until Swift announces that “1989” is exclusive to Apple Music.
Now, here it is on Thursday:
MacDailyNews Take: There have been no announcements that “1989” is coming to Spotify, so Swift’s latest album is exclusive to Apple Music vs. the current market leader.
We love it when a plan comes together (however transparent it may be to us).
Apple Music signs 20,000 labels and distributors worldwide – June 24, 2015
Apple and ‘boneheaded’ decisions – June 23, 2015
Metallica’s Lars Ulrich backs Apple Music after its Taylor Swift moment – June 23, 2015
How Taylor Swift became music’s most powerful voice – June 23, 2015
Apple Music to pay rights holders on a per-stream basis during three-month free trial – June 22, 2015
Taylor Swift wins streaming battle as Apple backs down on royalty payments – June 22, 2015
Apple responds to Taylor Swift, indie label complaints; will pay royalties during Apple Music 3-month free trial – June 22, 2015