UBS: Voice messaging could be Apple Watch’s killer app

“Translating voice messaging from iPhones to Apple Watches could help spur sales of the latter,” Teresa Rivas reports for Barron’s. “That’s according to USB analysts Steven Milunovich and Peter Christiansen, who today reiterated a Buy rating and $150 price target on Apple.”

Voice messaging a “job to be done”: A year ago we suggested that voice could become an important aspect of the Watch. At WWDC Apple introduced voice messaging capability to Messages in iOS 8. With iOS 7 a message can be dictated, but it is sent and received as text. In iOS 8 a new microphone button is touched, a message recorded, and the screen swiped to send. When we visited with Tim Cook, he said that walking down streets in China one sees people speaking into their phones sending voice rather than text messages. Porting this capability to the watch makes sense as it is easier to send a voice message from a device already on the wrist than pulling out a phone. — USB analysts Steven Milunovich and Peter Christiansen in a note to clients

Read more in the full article here.

MacDailyNews Take: As Apple Watch users know, any message that’s dictated to Apple Watch can be sent as either text or audio. Having that available right on your wrist makes for extremely fast and easy communication. It is a killer app.


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