“The biggest threat to the industry isn’t people stealing music, it’s their being rendered irrelevant by a company like Apple,” Ian Morris writes for Forbes.
“Apple starts as a streaming music service shortly, and its three-month giveaway is a genius move,” Morris writes. “Everyone will sign up. You might be on Spotify now, or Google Play Music, but you’re still going to try Apple music for three months. That’s a massive trial, and you can keep your existing subscription going all the while.”
“After three months a lot of people will realise that Apple gives them everything they need, or pretty much everything, so they move to its service exclusively,” Morris writes. “Apple is now the label. The CD is already pretty much already dead, especially with young people. All that matters now is that your music is on Apple, and not having a label means that you aren’t paying someone a huge cut… In 10 years time the record industry as we know it simply won’t exist any more. If it does, it will be because it does an about-face, takes much smaller margins and offers useful services to its artists.”
Much more in the full article here.
MacDailyNews Take: What’s to stop Apple from becoming some artists’ de facto label?
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