“For many years, Apple has adopted what many call a ‘tick-tock’ methodology (obviously borrowing the phrase from a certain large chipmaker) for its iPhone lineup,” Ashraf Eassa writes for The Motley Fool. “In even-numbered years, the company will introduce an iPhone with a new number, such as the iPhone 5 and 6; in odd-numbered years, the company takes the same basic phone design as in the previous year but adds a whole lot of goodness under the hood.”
“Although this development process has generally worked well for the iDevice maker, I believe it is now outdated,” Eassa writes. “It’s time for Apple to shift to a release cadence in which the company releases totally new phones each and every year.”
“With that in mind, it’s worth noting with the iPhone 6s, Apple upgraded just about every single component in the latest iPhones over the prior generation models, with perhaps the LCD panel being the only major, noticeable component that stayed the same year over year,” Eassa writes. “Despite this, Apple guided to gross profit margins for its fiscal first quarter that should be about flat with those seen a year earlier; Apple may very well be able to transition to full redesigns each year without taking too much of a hit (if any) on the gross profit margin side of things.”
Read more in the full article here.
MacDailyNews Take: We’ve never liked the “S” moniker and always felt that it shortchanged those iPhone models and the innovations they delivered.
Ken Segall: Apple should name their next iPhone, ‘iPhone 6,’ not ‘5S’ – April 5, 2013
New Apple iPhone 4S fails to wow investors, fans – October 4, 2011