Comparing two gold Apple Watch Edition try-on experiences

“Few can afford an Apple Watch Edition, but that doesn’t mean you can’t get your hands on one,” Leah Yamshon and Caitlin McGarry report for Macworld.

“When Apple started taking preorders for all Watch models last Friday, it also opened up appointments to try them on in person, with a special appointment process for the Edition,” Yamshon and McGarry report.

Yamshon and McGarry tried on all three models in San Francisco and New York, respectively, and compared notes on what the demos are like, how they differ, and which Watch is the best in person.

Caitlin: As it turns out, it doesn’t matter what you wear to a Watch Edition appointment because Apple employees don’t expect you to buy one. You don’t even have to pretend you’re going to buy one. No proof of income required for these demos.

Leah: Absolutely. There was no judgement [sic] at all, and the associate I worked with definitely realized right away that I wasn’t a serious buyer—just a gal who wanted to slap on some rose gold and chat about style.

Caitlin: That rose gold is so stunning in person…

Read more in the full article here.

MacDailyNews Take:

Apple is brilliant. These gorgeous 18-karat gold Apple Watch Editions will begin showing up on the wrists of celebrities, famous athletes, and captains of industry very soon. And they will influence the rest of the world to lust after Apple Watch, too. And, here’s more Apple brilliance, unlike a $51,500 Piaget watch, your average Joe and Jane… will actually be able to partake in the same exact user experience with the Apple Watch and Apple Watch Sport.SteveJack, MacDailyNews, March 9, 2015

As we wrote on March 12th:
All of these articles about how poor you are for being incensed over Apple Watch Edition’s price or how big of a douchebag you have to be to buy one are doing Apple Watch’s marketing, product positioning, and market segmentation for Apple gratis.

Related articles:
Incensed over the $17,000 Apple Watch Edition? You must be poor – March 9, 2015
Apple Watch is not aiming at the one-percenters – March 16, 2015

7 Comments

  1. I don’t think the argument was, Apple was wrong for offering the Apple Watch Edition. The argument was, potential buyers of the edition, coming across as snooty or superior to others.

    Hence the, “You must be poor” to not like the Edition, which is insulting and derogatory.

    You make your bed, you go ahead and sleep in it, we know what kind of person you are.

    1. There are many people who think they are better than others. Conrad Hilton comes to mind.

      But I think that most people who who look at someone who has purchased something expensive and/or shiny, or a person who spends extra money for asthetic reasons, or a person who spends money to enjoy an expensive vacation and then says, “that person thinks he is better than me,” is actually the one down-judging another person.

      In most cases, the conspicuous consumer is not thinking “I am better than him,” but instead the poorer observer is subconsciously feeling, “I am less than him”. The brain transfers this feeling into the thought, “he thinks he is better than me”.

      Desiring and purchasing fancy stuff does not necessarily a snob make. If you jump to this conclusion, you are likely just jealous.

      I was public school teacher for 32 years. I started out making less than $10k a year, full time. When I retired in 2009 I was making about $69k a year. Luckily I invested my money in Apple stock back in 1998. I now can comfortable afford an Apple Watch Edition and may buy one. I don’t think I am better than anyone.

      Don’t Put it on me for wanting to enjoy the money I acquired legally and ethically on my own.

      1. I really meant, potential buyers who act snooty towards others. The very people who suggest those who can’t buy the Edition, as poor. Would you suggest someone who makes $69K a year, has children, a house, two cars, and decides that they can’t afford to spend $10K on a gold watch, as poor? (I wouldn’t) That’s my point. Read the definition I provide below. Calling someone who doesn’t like, want or can’t buy a $10K/$17K watch, does not fit the definition of poor.

        Yet there it is, in all it’s glory. Read above: “Incensed over the $17,000 Apple Watch Edition? You must be poor – March 9, 2015” That is completely false, and insulting. I complained on that thread as well. Maybe it’s just my thing. We are all bothered by something.

        poor – po͝or,pôr / adjective

        1. lacking sufficient money to live at a standard considered comfortable or normal in a society. “people who were too poor to afford a telephone” synonyms: poverty-stricken, penniless, moneyless, impoverished, low-income, necessitous, impecunious, indigent, needy, destitute, pauperized, unable to make ends meet, (of a place) inhabited by people without sufficient money. “a poor area with run-down movie theaters and overcrowded schools”

        2. worse than is usual, expected, or desirable; of a low or inferior standard or quality. “her work was poor” synonyms: substandard, below par, bad, deficient, defective, faulty, imperfect, inferior

        Look, I will stand here and apologize for the brush I used. I did not mean to splatter you will with my diatribe. I could have been more specific. There are awesome people who will own and lovingly possess an Edition watch, deservingly so. I am not jealous, I assure you. To me, it’s a bobble, a very special bobble. And I commend you in being so wise, to make a difference in the world and being able to enjoy life. Not everyone is either smart or honest. So I wish you to have a happy long life and many grand children.

        The article in this post, I agree that Apple did a good thing, and I am more than happy to play a long, but I reserve my judgement for those who use Apple products to define a social class. Apple products fit a digital ecosystem, which someone can participate in whole or part by whatever means they see fit. You can say the iPhone or MacBook is superior, but it’s uncouth to say someone else is lesser for not being able to participate or not wanting to. MDN says these things all the time, and I don’t believe in it.

  2. Very smart by Apple. No reason to ask for income verification, etc., because if you can’t afford the Watch Edition you won’t be buying it. And it just gives their employees more experience demonstrating the product for the real buyers and goes along with Apple’s customer service emphasis.

    And guess what? Suppose someone who can afford an Edition goes in to try one on, just for fun, with no intention of buying it. Then he/she falls in love with it and buys it. Apple just made thousands of dollars. And if they walk out, well, Apple was paying its employee anyway.

  3. Tom Lehrer said this a long time ago in “National Brotherhood Week”:

    “Oh the poor folks hate the rich folks,
    and the rich folks hate the poor folks.
    All my folks hate all your folks.
    It’s American as apple pie.”

    The real point is the one SteveJack made in the linked article:

    “Listen, rabble, the point is that this thing is going to catch fire!”

    When the battery on your iPhone explodes, you ruin a pair of pants, but when the battery in your Apple Watch explodes, you’re gonna lose a hand.

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