Apple’s hardware designs, software, icons, marketing, retail strategy, and branding…
Tag: Veblen Goods
Did Apple make a big mistake by canceling the 4-inch iPhone SE?
Did Apple make a key mistake by pivoting towards the luxury high margin smartphone market by sacrificing the iPhone SE line?
Apple outgrew unit sales
In 2014, Apple management surprised many by announcing they were not going to disclose Apple Watch unit sales…
Has Tim Cook lost control of the Apple narrative?
Apple Inc. has found itself in the strange position of having joined the ranks of those companies…
Morgan Stanley: Apple’s services will grow to over $100 billion per year in 2023
Katy Huberty from Morgan Stanley has taken a deep-dive into Apple’s services market segment…
Apple lost the perception game in the short term
It has been almost a week since technology giant Apple reported its fiscal fourth quarter results…
Proof of Apple’s pricing power wasn’t enough to assuage the market
One of the unsung heroes of the stock market so far this year had been Apple…
Apple’s focus is not iPhone market share, it’s on dominating the higher end of its markets
Big companies attract big attention, and none quite as much as Apple…
HSBC: Apple is a luxury brand like Louis Vuitton
As Apple Inc. prepares to start selling the $1,000 iPhone X, its most expensive smartphone yet…
Morgan Stanley: Apple benefits when they raise prices
Shares of Apple are higher by 57 cents at $159.24, after Morgan Stanley’s Katy Huberty reiterated…
How Apple’s premium-priced iPhone X tests economic theory
Apple is testing whether the social commentator’s theory on what has come to be known as…
Jony Ive discusses the synergy between Apple and fashion
Apple’s lexicon of pure, pared-down forms, smooth surfaces, gleaming metallic colors, and soft contours within hard carapaces…
Apple’s broken narrative
Tim Cook and Luca Maestri had one goal for last week’s earnings conference call: convince Wall Street to begin thinking differently about Apple…
Here’s what Angela Ahrendts should do to boost the luxury factor of Apple Retail Stores
Ahrendts instituted private try-on appointments for the higher-end Apple Watches and has been extremely selective…
Apple’s Angelea Ahrendts makes her mark on Apple Stores by going ‘ultraluxe’
Angela Ahrendts, Apple’s senior vice president of retail, got a private demonstration of the fancy…
Apple’s Angela Ahrendts a featured speaker at next week’s Bloomberg Year Ahead Summit
Apple’s senior VP of Retail and Online Stores, Angela Ahrendts, will be a centerpiece speaker…
Note to reviewers: Apple Watch isn’t about ‘need,’ it’s about ‘want’
One of the more common themes in Apple Watch reviews is whether or not one truly ‘needs’ the device..
Tim Cook leaves behind Silicon Valley for Hollywood and beyond
While the geekerati made a big play of the reviews of the Apple Watch…
Comparing two gold Apple Watch Edition try-on experiences
When Apple started taking preorders for all Watch models last Friday…
When Angela Ahrendts met Tim Cook
The first time Tim Cook interviewed Angela Ahrendts they met in…
Apple Watch is not aiming at the one-percenters
Investors attending the Apple Watch event have been fixated on…
Why is Apple making a gold Watch?
As expected, the gold version of Apple’s watch is very expensive by consumer technology standards…
Kevin Rose: Apple Watch Edition is perfect for douchebags
I’m a mechanical watch collector and self admitted Apple fanboy…
Apple’s iPhone 6: From Louis Vuitton to Chanel
Apple’s 5.5-inch iPhone 6 will steal customers back from Android and really hurt Samsung…
If Apple is a Veblen brand then raise the price of the next iPhone by $100
If Apple is indeed a Veblen brand…
