“Investors attending the Apple Watch event have been fixated on this question: Could the Apple Watch really compete with an heirloom-quality Rolex or a Patek Philippe’s delicate grandmaster chime?” Dawn Chmielewski writes for Re/code.
“The question’s moot,” Chmielewski writes. “That’s not the market Apple is after. The Cupertino-based electronics giant didn’t get to be a $712 billion company by designing products for the 1 percent. It appears to be aiming the Apple Watch at the fat middle of the market, where some 5.5 million watches are sold at prices ranging from $150 to $1,000 and which accounted for $1.7 billion in revenue last year in the U.S. alone, according to market research firm NPD.”
Chmielewski writes, “That’s a space occupied by such brands as Movado and Fossil — two companies whose stock price has dipped over the last year, suggesting investors may think they’re vulnerable.”
Read more in the full article here.
MacDailyNews Take: They’re not just vulnerable, they’re about to be BlackBerried.
Apple is brilliant. These gorgeous 18-karat gold Apple Watch Editions will begin showing up on the wrists of celebrities, famous athletes, and captains of industry very soon. And they will influence the rest of the world to lust after Apple Watch, too. And, here’s more Apple brilliance, unlike a $51,500 Piaget watch, your average Joe and Jane… will actually be able to partake in the same exact user experience with the Apple Watch and Apple Watch Sport. — SteveJack, MacDailyNews, March 9, 2015
As we wrote on March 12th:
All of these articles about how poor you are for being incensed over Apple Watch Edition’s price or how big of a douchebag you have to be to buy one are doing Apple Watch’s marketing, product positioning, and market segmentation for Apple gratis.
You’re welcome, Apple.
SteveJack: Incensed over the $17,000 Apple Watch Edition? You must be poor – March 9, 2015