“Apple reclaimed the status as the No. 1 brand among small to mid-sized businesses, as Amazon.com fell from the top spot last year to No. 3. Apple, the maker of Macs, iPhones and iPads, was ranked third last year,” Elizabeth Millard reports for The Business Journals. “Southwest Airlines, which was No. 5 last year, finished second this year. Google fell from second to fourth.”
“The results are highlighted in the 13th annual SMB Insights Study from The Business Journals, which surveyed more than 1,600 SMB owners and top management decision makers,” Millard reports. “Companies were ranked based on several criteria, including industry leadership, vision, ethical behavior, general popularity, good pricing, and customer service.”
“For this year’s survey, six brands were new to the Top 25: Fidelity Investments, Intuit, LG, MasterCard, Capital One Bank, and AFLAC,” Millard reports. “Those brands bumped out former top 25 companies like Courtyard by Marriott, Vanguard, Cisco and HP.”
Read more in the full article here.
MacDailyNews Take: Apple retakes the throne. It’s amazing they’d fallen as far as 3rd last year. Behind Amazon and Google? Puleeze. It’s amazing what iPhones with larger screens can do, isn’t it?
Related article:
Android stinks and Apple’s about to prove it – May 2, 2014
Small to medium?
I thought they were a tad bit bigger than “medium”.
The report meant that the response was from small to medium sized businesses, not that Apple was small to medium…..
The crap on Mac users company Intuit in the top 25? Jaheezus. Who’s voting?
Capital bloody One? You have to be kidding me how can that mob be deemed a respectable business.