“A 15-inch MacBook Pro with Retina display can be more expensive than an Hermès bag, so why shouldn’t stepping into an Apple Store replicate the same luxury retail experience?” Oscar Raymundo asks for Macworld.
“That’s the one question Angela Ahrendts, Apple’s senior VP of retail, is trying to answer,” Raymundo writes. “Two years ago, Ahrendts left her gig as Burberry CEO and is now in charge of making the Apple Stores more chic.”
“She instituted private try-on appointments for the higher-end Apple Watches and has been extremely selective as to which third-party accessories hit the floor room. According to The New York Times, this week a few Apple Stores will start selling a $1,990 wireless speaker made by French audio company Devialet. All thanks to Ahrendts,” Raymundo writes. “But why stop there? Here are some more humble suggestions for how Ahrendts can continue fancy-fying the Apple Store.”
• Make all new product launches appointment-only
• Switch out the maple wood display tables
• Get a fashion designer to redesign the blue Genius T-shirt
• Start integrating multimedia and technology
• Stop selling basic accessories separately
Much more, including discussion of all five points above, in the full article here.
MacDailyNews Take: Ahrendts does not need any advice whatsoever about where to take Apple Retail Stores. Just let her do her thing!
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What the heck is Angela Ahrendts doing at Apple? – September 10, 2015
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When Angela Ahrendts met Tim Cook – March 26, 2015
Jony Ive and Angela Ahrendts working on Apple Retail Store redesign for Apple Watch – February 16, 2015