“As expected, the gold version of Apple’s watch is very expensive by consumer technology standards – $10,000 and up, depending on the band you take,” Benedict Evans writes for Seeking Alpha. “And, also as expected, this made a lot of people’s heads explode.”
“There are really two different conversations here: will people buy a $10,000 Apple watch, and why did Apple make one?” Evans writes. “To the first question… One could argue that it’s a vanity project, or that Apple’s doing this just because it can, or that a few hundred million dollars still matters at Apple (as indeed it does). But I think it’s more interesting to compare it with Apple retail. Despite its prominence, this is only about 10% of Apple’s revenue. It’s much more important as marketing. And it’s great marketing… Apple might only sell a few tens of thousands, but what impression does it create around the $1,000 watch, or the $350 watch?”
MacDailyNews Take: We already answered that one:
Apple is brilliant. These gorgeous 18-karat gold Apple Watch Editions will begin showing up on the wrists of celebrities, famous athletes, and captains of industry very soon. And they will influence the rest of the world to lust after Apple Watch, too. And, here’s more Apple brilliance, unlike a $51,500 Piaget watch, your average Joe and Jane… will actually be able to partake in the same exact user experience with the Apple Watch and Apple Watch Sport. — SteveJack, MacDailyNews, March 9, 2015
“Finally, whatever your opinion of all this, it doesn’t really matter,” Evans writes. “Apple’s watch is, after all, coming to market at a lower entry price than any previous new category from Apple.”
Read more in the full article here.
MacDailyNews Take: All of these articles about how poor you are for being incensed over Apple Watch Edition’s price or how big of a douchebag you have to be to buy one are doing Apple Watch’s marketing, product positioning, and market segmentation for Apple gratis.
You’re welcome, Apple.
Kevin Rose: Apple Watch Edition is perfect for douchebags – March 12, 2015
SteveJack: Incensed over the $17,000 Apple Watch Edition? You must be poor – March 9, 2015