“In the span of just about two weeks, the notion that Apple is working on an electric car went from crazy unsubstantiated rumor to a claim bolstered and corroborated by venerable publications like the Wall Street Journal. The Journal, for instance, relayed that Apple CEO Tim Cook has already approved the formation of a 1,000 strong car development team,” Yoni Heisler writes for BGR.
“Adding even more specificity into the mix, Bloomberg recently reported that Apple is aiming to have production kick off by 2020,” Heisler writes. “What’s more, Apple has already begun assembling an impressive team of folks with deep and broad expertise in automotive development.”
“It’s time to jump back to reality,” Heisler writes. “While the idea of Apple bringing its design expertise to the auto industry is certainly intriguing, the Apple Car hype train has run amok, fueled by rumors and an abundance of wishful thinking. Amidst all the speculation and conjecture, there hasn’t been much in the way of a serious discussion regarding the myriad of reasons why Apple getting into the car business, and developing its own car no less, makes little to no sense.”
Read more in the full article here.
MacDailyNews Take: It is a mistake to look at the way the market is today, with low margins, and therefore conclude that Apple would ignore the market. The same goes for current technology. Who says Apple’s working on an electric plug-in car, for example?
Apple blows up markets and current technology for grins.
If you looked at the mobile phone market in 2002 and told people that, in five years, Apple begin to completely remake the cellphone industry, soon reaping nearly all of the profits in the process, with a $799+ pocket computer, you’d be laughed out of the room. (Of course, that didn’t stop us.)
Yes, it makes no sense for Apple to be developing a “car.” Apple developing a car makes perfect sense when you expect them to bring new things to the table to the table that will blown up and remake the current market. That’s what Apple does. If Apple can’t deliver paradigm shifts, then they don’t enter the market.
Germany’s Continental AG wants to partner on possible Apple Car – March 5, 2015
Nissan CEO on Apple Car possibility: ‘It’s obviously good news’ – March 2, 2015
Apple legal filing adds ‘Vehicles’ to its list of company activities – March 2, 2015
Do not underestimate the Apple Car’s Potential – February 23, 2015
Apple’s ‘Project Titan’ could reshape the auto world – February 22, 2015
Apple Car: Forget ‘electric,’ think hydrogen fuel cells – February 20, 2015
Apple hiring auto engineers and designers – February 13, 2015