Designer Alexander Wang is Apple Music’s first fashion curator

“You don’t need to be an expert to realize that Alexander Wang loves music,” Steff Yotka reports for Vogue. “The front rows at his fashion shows are typically studded with musicians—from Mary J. Blige to Lady Gaga. Courtney Love and Ludacris both have played his after-parties, and his runways routinely feature some of the best songs around.”

Yotka reports, “So when it came time for Apple Music to launch its fashion channel, the designer was the ideal candidate.”

“Premiering today, the platform (which you can easily access via your Apple Music membership) features three playlists curated by Wang—Chill, Hype, and Vibe—whose songs range from R&B slow jams, to hardcore rap, to the kind of dance floor–ready tracks you’d expect from the fun-loving designer famous for throwing the coolest after-parties in the industry,’ Yotka reports. “Throughout the year, he’ll be adding to the lists so that fans looking to create their own personal Alexander Wang after-party can stay up-to-date with what the designer is listening to, both for play and for work, mood board–style… Listen to the playlists in their current state on Apple Music and watch a video that comically depicts Wang’s worst-case party scenario — sleeping through the fete! — below.”

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Read more in the full article here.

MacDailyNews Take: Smart marketing.

Apple Music is what the in-crowd uses.

6 Comments

  1. maybe Apple can hire a Mac Pro designer?

    Note:
    mac’s made more money than iPad last quarter and probably way more than Apple Watch etc.
    the Pro is 3 years without an update.
    Hackintosh people in their basements can make machines way faster than the cylinder at a lower price

    So Apple hire a Mac hardware guy — won’t cost much as shown by the Hackintosh people it won’t take a genius … (because it seems the current Mac engineers are too busy) before we get more fashionistas huh?

    1. I agree wholeheartedly. I wish Apple would just make the most badass, killer Mac Pro ever. Everything top of the line and state-of-the-art. While I definitely enjoy using the “trash can” Mac Pro, I do miss the old traditional Mac Pro design with its easier upgradability options found before the recent update and redesign.

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