“One or more of the three companies involved in a $1,300 discount for an Apple Inc. iPhone 6 sold by Best Buy Co. Inc. and tied to a Sprint Corp. lease is losing money,” Douglas A. McIntyre reports for 24/7 Wall Street. “And it isn’t Apple. Best Buy and Sprint need customers and larger market share against their major competitors, and they are willing to go to great lengths to get them.”
“Best Buy offers the iPhone 6 at a $1,300 discount when purchased through its ‘Best Buy One Plan.’ The deal requires a two-year lease,” McIntyre reports. “Then, Sprint becomes part of the program. The battered wireless provider provides a plan for ‘unlimited high-speed data, talk and text.’ The customer has to take a 20-month lease, and with that gets the iPhone 6 for $0 and no sales tax. The offer is only available for ‘well-qualified buyers.’ Best Buy does not say who those qualified buyers are. The retailer does say that there are other monthly charges. The package taken all together costs $65 a month.”
Read more in the full article here.
MacDailyNews Take: Both Best Buy and Sprint are in fights for their lives on many fronts and there aren’t any greater attention-grabbing loss leaders than iPhone 6.
[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]