Not focusing on what it does best, or at least makes money, has Google spreading itself thin…
Tag: marketing
Advertisers plot smartwatch invasion
A new study from Juniper Research has found that advertising spend on smartwatches…
Artist Romero Britto sues Apple, design firm over marketing images
Artist Romero Britto is suing Apple Inc. and a design firm in federal court…
Apple breaking the PR mold for Apple Watch
This will make Apple Watch a massive consumer product…
With primetime TV ad campaign, Apple hopes to hook customers for new Watch
Apple has spent $38 million on its “Watch Reimagined” television campaign…
AT&T’s plan to watch your Web browsing – and what you can do about it
AT&T examines each customer’s Web traffic…
Woz doesn’t get the $17,000 Apple Watch Edition
The Apple co-founder, affectionately known as ‘The Woz,’ loves getting his hands on new devices…
Apple’s latest TV ad shows the world what Apple Watch can do
A lot of Apple Watch naysayers don’t seem to understand what Apple Watch can do…
Apple Watch is not aiming at the one-percenters
Investors attending the Apple Watch event have been fixated on…
Why is Apple making a gold Watch?
As expected, the gold version of Apple’s watch is very expensive by consumer technology standards…
Marketeer Martin McNulty: Apple Watch is a really poor product
Martin McNulty: I don’t know what problem Apple Watch is solving. I really don’t understand…
Apple Watch Sport graces the cover of Chinese magazine YOHO
The Apple Watch is continuing to make the rounds of fashion magazines…
Huge Apple Watch spread appears in The Sunday Times
The Sunday Times devoted its cover and a massive three-page spread…
Tim Cook shouldn’t be telling people what the Apple Watch can do
Better to let their imaginations run wild…
Apple expands Apple Watch marketing with new multi-page spread in Vogue
The Apple Watch is shown on multiple pages of the magazine, depicting different watch casings and bands…
Apple’s latest TV spot ‘Make Music with iPad’ features recording artist Elliphant
iPad is changing how we live, work, and create…
Unwitting Microsoft might be helping Apple set new Mac sales records
Microsoft seemed very pleased with itself yesterday…
Forking Apple brands
Apple’s reputation, products, and imagery have coalesced into a brand…
Press section at the Windows 10 event also looks like an Apple ad
Microsoft’s Windows 10 event that was resplendent in aluminum MacBooks and glowing Apple logos…
State of the Union’s press gallery looked like an Apple ad
Perhaps one of the best ads ever for Apple Inc….
Google Glass is no more, if it ever was
Google Glass is dead. Another mental-masturbatory marketing ploy bites the dust…
Will Apple allow ads on Apple Watch?
Despite the fact that there aren’t specific references to advertising…
Apple bringing iAd to Latin America
iAd, Apple’s advertising platform for apps on iPhone, iPad, and…
Selling Apple Watch
Many people are overthinking Apple Watch…
Google and the self-driving delusion
Google’s driverless car are an elaborate charade; a branding exercise, a ticket to free media, a way to sell software…
The myths and mysteries of Apple’s Apple
Earlier in December, conservative commentator Glenn Beck raised eyebrows…
Advertisers to get a glimpse of Apple Watch promise, challenge
Apple’s forthcoming smartwatch poses a conundrum for advertisers…
Apple iBeacon finds its way into McDonald’s and sandwich sales increase
Ever since iBeacon made its debut on the iPhone in 2013…
Apple debuts new iPad Air 2 TV commercial ‘Change’
Apple has debuted a new TV commercial on U.S. broadcast and cable networks…
MasterCard debuts new TV ad featuring Apple Pay and Gwen Stefani
The new 30-second spot shows cardholders using the iPhone 6 and Apple Pay
So, what’s going on with Apple’s iBeacon tech?
Apple continues to disrupt consumer culture…
WTF?! Amazon inserts ads for Misfire Phone flop into Amazon Prime videos
I canceled Amazon Prime…
Apple’s dilemma with Apple TV
Let there be no question, Apple had better be developing a marketing roadmap for Apple TV…
Microsoft vs. Apple: A tale of two TV ads
On the left, Microsoft has television ads which compares the Surface Pro…
Samsung’s review of its own Gear S stupidwatch concludes that it’s ‘awesome’
Samsung tells the reader that ‘the UI of the Gear S is as intuitive as it gets’…
What happened to Apple’s once-great ads?
It may be time for Apple to “think different” about its advertising…
Forbes: Apple the world’s most valuable brand – by far
The Apple brand is worth nearly twice as much as any other brand…
NFL players don’t care about league fines, still wearing Apple’s Beats headphones
Wearing the wrong headphones will cost players $10,000…
Apple’s iBeacon: So many opt-out choices, or are there?
here has been a lot of good coverage of Apple’s new iBeacon…
NFL bans Apple’s Beats headphones on camera
The reason for the aggressive marketing tactics is clear…
How Steve Jobs would’ve introduced iPhone 6 and Apple Watch
If you felt uneasy through Apple’s keynote…
Why did Apple drop the i-prefix from Apple Watch and Apple Pay?
Why the name change?
