“On the left, Microsoft has television ads which compares the Surface Pro hybrid tablet PC to Apple’s iPad and MacBook. On the right, Apple has a series of television ads which tell you wonderful things you can do with your iPhone, iPad, and Mac,” Bambi Brannan writes for Mac360. “The two ad campaigns are as different as their respective companies.”
“Microsoft’s television commercials highlighting the benefits of a Surface Pro over an iPad and MacBook Air are visually compelling. The Surface Pro does what the iPad cannot and does what the Mac cannot. Therefore, ipso facto, Surface Pro is better than either an iPad or a MacBook Air,” Brannan writes. “The problem here is typical Microsoft.”
“The comparison is a false comparison. As a tablet, Surface Pro is terrible; too heavy, too expensive, does not have tablet optimized applications, and so on. As a notebook, it’s quite well tricked out, but also expensive,” Brannan writes. “How does Microsoft’s ad campaigns compare to Apple’s recent and entertaining iPhone television commercials featuring Justin Timberlake and Jimmy Fallon? …The differences are obvious. Microsoft is in to making comparisons where comparisons should not exist (apples to oranges), while Apple is in to demonstrating useful functionality in an entertaining and effective way.”
Read more in the full article here.
MacDailyNews Take: Microsoft’s Surface Pro is a joke. Apple QC rejects more iPads than Surface Pro’s total production run rate – and that’s only a tiny bit of exaggeration.
Microsoft is a broken company that is still half-running off the previous bozo’s “ideas” because they hired the wrong guy, a Microsoft lifer, Nadella T. Clown, who seems to be unable to apply the brakes and stop Balmer’s runaway flops in their tracks. That’s not the way a badly beaten, horribly dysfunctional company is turned around.
In a properly-run Microsoft (which has never existed, by the way), Surface would have been cancelled long ago, in its development stages; the public would have never seen the Surface. It’d be just another stupid idea rapidly dismissed. Steve Jobs would have instantly eviscerated the hapless soul who had the temerity to waste his time with such a stupid, convoluted concept. Only Microsoft would go all the way through to actually producing the things (three generations so far!) and waste oodles of money trying, and failing, to market their slabs of stupidity.
Save your money, Microsoft. You’re going to need it.
Microsoft likely to pull plug on moribund Surface tablet business, sources say – October 9, 2014