Apple Store app sends push notification promoting new iPhone XR and XS models

“Apple on Thursday sent out a rare push notification promoting its latest iPhone XR and XS models to iPhone Upgrade Program members, continuing an advertising blitz that began with a limited time trade-in offer last month,” Mikey Campbell reports for AppleInsider.

“The advertisement showed up this afternoon as a push notification from the Apple Store app for iOS. How Apple generated the recipient list — and how large that list is — is unclear, but the promotion specifically targets iPhone Upgrade Program customers,” Campbell reports. “‘Your new iPhone is ready. Choose iPhone XR or iPhone XS and speed through your upgrade today with the iPhone Upgrade Program,’ the ad reads.”

“Bening insofar as advertisements are concerned, the blurb is notable for Apple, a company that rarely turns to push notifications in an attempt to goose sales,” Campbell reports.

Read more in the full article here.

MacDailyNews Take: Are you a participant in Apple’s iPhone Upgrade Program? If so, did you get the push notification?

6 Comments

  1. I’m sure that Pipeline and his mouth breathing sycophants thought this was a good idea.

    I’m sure that Pipeline thought that this idea was going to help boost the battered Apple stock price.

    This is innovation in Pipeline’s Apple.

    And it is pathetic.

    Just like Pipeline.

  2. Apple is getting desperate. I knew this would happen as the phone is just becoming too expensive. Apple commanded hi margins dude innovation it just doesn’t exist in the same way any longer.

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