“Companies continue to find new and interesting ways of implementing Apple’s iBeacon technology, with one New York City event planning to direct participants on a Lower Manhattan ‘pub crawl’ via location-based notifications sent to their iPhones,” AppleInsider reports.

“The upcoming “BeaconCrawl” scheduled for May 20 plans to “gamify” the experience of a pub crawl — a social event where attendees traverse as a group from one bar to the next for drinks and conversation,” AppleInsider reports. “But the BeaconCrawl event plans bring an interesting tech twist, relying on an App Store application and wireless location-based iBeacons that will provide information and hints to participants.”

AppleInsider reports, “Through an official BeaconCrawl app that is planned to be offered on the iOS App Store starting May 2, users will receive push notifications with special instructions. The event will reportedly include ‘secret locations’ where ‘special drinks’ and discount offers will be available.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]

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