“Apple unveiled its latest iPhone ad last night, targeted at health and fitness apps, showcasing all the tasks the iPhone can perform. Given the size of the health and fitness market now, it’s clear investors are seeing this as the right move,” Chris Ciaccia writes for TheStreet.
“The latest ad, which shows people swimming, running, playing golf, lifting weights and other activities, shows that Apple is trying to demonstrate that its device has a multitude of use cases, particularly thanks to the App Store, of which there have been over 75 billion downloads and counting,” Ciaccia writes. “”
“Also included in the ad are the Misfit Shine waterproof ring activity, the Zepp golf swing analyzer, as well as several other apps dedicated towards staying in shape,” Ciaccia writes. “Apple’s decision to announce its Health app at its Worldwide Developer Conference shows that Apple is taking the health and fitness market seriously, both from a software perspective and, eventually, a hardware perspective, as the company gets ready to launch its long-awaited iWatch, later this year.”
Read more in the full article here.
Apple debuts ‘Chicken Fat’ television ad (with video) – June 5, 2014