On Sunday, “Samsung tweeted out ‘Best of luck to Landon Donovan & the USA Team #Galaxy11,’ along with a photo of the U.S. soccer player wearing futuristic armor from the company’s Galaxy 11 ad campaign and holding a Galaxy S5 phone,” Daniel Eran Dilger reports for AppleInsider. “”
“However, Donovan wasn’t playing for the U.S. team because he didn’t make the cut for World Cup team weeks prior to this weekend’s game, despite being regarded as one of the best soccer players in the U.S.,” Dilger reports. “The fact that Donovan wouldn’t be playing for U.S. World Cup team was so well known among soccer fans and sports enthusiasts in general that Electronic Arts promoted its ‘2014 World Cup’ video game with an ad comically portraying Donovan playing soccer at home on TV, where he wins.”
“Last fall, Samsung launched its Galaxy 11 campaign portraying a variety of soccer starts ‘led to victory’ by a catalog of Samsung products,” Dilger reports. “The viral advertising campaign kicked off as an elaborate publicity stunt involving actors dressed as aliens appearing at games, but ran into a snag when Franz Beckenbauer, the legendary leader of Samsung’s fantasy team, tweeted out the next segment of the Galaxy 11 story… from his iPhone.”
Read more in the full article here.
MacDailyNews Take: The U.S. government spends more responsibly than Samsung’s marketing department.
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