“Samsung is the still the king of the U.S. smartphone marketing race, but the Korean giant’s rivals closed its huge lead with an advertising blitz in 2013,” Spencer E. Ante reports for The Wall Street Journal.
“Samsung outspent Apple by $68 million in 2012, but the iPhone maker responded last year with a TV-led counter-attack and closed the ad spending gap to just $12 million as Samsung dialed back its outlays,” Ante reports. “Last year, Apple spent about $351 million on total U.S. wireless phone advertising, up 5% from $333 million, according to Kantar Media. It spent more on TV ads last year than its entire 2012 budget, spending $339 million on TV ads in 2013, up 15% from 2012 TV ad spending.”
“Samsung spent about $363 million on all U.S. mobile phone ads, down 10% from $401 million, the only top device maker that cut U.S. ad spending,” Ante reports. “The Kantar data includes spending on Internet display and paid search advertising, but does not include online video promotions.”
Read more in the full article here.
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Seems to me like Apple inc. have psyched themselves into a lemmings race!
weird. and these are the same people who sell washers and dryers at home depot
Not to me they don’t.
Samdung picked a bad time to dial back ad spending with the big screen iPhone 6 ready to pillage and plunder its way through the mobile industry. Samesuck’s already miserable share of the high end market will soon plummet into non-existence as Cook & Ive do a sweeping Godfather-like massacre of their foes.
Where are these iPhone ads you speak of?
I still see at least 5 Samsung ads for every 1 Apple ad. I fear the effect that has on a gullible public.
Depends on where you look. Apple places full page display ads at the back of sections in the Sunday New York Times.