In recent advertising, struggling iPhone knockoff peddler Samsung has been “suggesting that iPhones are so battery inadequate that their owners are wall-huggers,” Chris Matyszczyk reports for CNET.
“Apparently, iPhone owners huddle around power outlets like the destitute around a fire burning in a trash can, hoping to watch just one more YouTube video and read just one more email,” Matyszczyk reports. “Now you can go to selected airports and see words around your power outlets. These words, stunningly, are courtesy of Samsung, and they’re as biting as a ravenous, rabid raccoon.”
“They explain that the Samsung Galaxy S5 has Ultra Power Saving Mode. Once you’ve absorbed those words, you’re met with: ‘So you have the power to be anywhere but here,'” Matyszczyk reports. “Given its penchant for marketing-speak, Samsung describes these ads as ‘reaching consumers right at their pain point.'”
Read more and see Samsung’s ad in the full article here.
MacDailyNews Take: First off, Apple needs to do a better job explaining to users who might not be very technically inclined how their iPhones work and how to maximize battery life.
We’ve met people with iPhones who’ve never downloaded a single app, never updated any of the apps they do have, never updated their OS, never even restarted their iPhones, never removed photos and now have no more room left to snap another, never turned Bluetooth off/on, never increased their data-fetching interval, never turned off push email, leave their iPhones in hot car glove boxes for hours, have never disabled even a single push notification, never adjusted display brightness, allow every app access to location services, have never reduced their Auto-Lock interval, never deactivated Automatic Downloads, and grant every app the ability to Background App Refresh.
These people are the iPhone “users” who “hug walls” and constantly complain about their iPhone’s battery life. It’s like complaining about Congress, but never bothering to cast a vote.
Apple should include more than just a link to their website on the “instruction” card they put in each iPhone box. Apple’s in-package “instructions” take simplification to a ludicrous level; they are harming users, not helping them. Apple should include the same battery information they include on their website, how it works and how to maximize it, printed on a card, in every box. Maybe some of these cards will even get read.
Our iPhones last and last and last. And last. And last some more. Why? Because we RTFM and therefore know how to use them.
All that said, besides inferior iPhone knockoffs, all Samsung has left are iPhone-obsessed ads. If Apple’s paradigm-destroying iPhones are so awful, why is Samsung are so thoroughly obsessed with them and virtually everything else that Apple does or is even rumored to do?
Apple’s products came first, then Samsung’s:
Here’s what Google’s Android looked like before and after Apple’s iPhone:
No fanfare: Samsung quietly unveils weaker-spec’ed iPhone wannabe ‘Galaxy Alpha’ – August 13, 2014
Samsung returns to mimicking Apple’s iPhone with chamfered metal-edged Galaxy Alpha – August 13, 2014
Samsung sheds $15 billion on shrinking earnings – August 1, 2014
As Apple’s profits and iPhone sales grow, Samsung posts stagnating sales, weak profits – July 31, 2014
Samsung’s net profit declines on weaker-than-expected phone sales – July 30, 2014
Samsung’s new ad for Galaxy Gear stupidwatch slavishly copies Apple’s original 2007 iPhone ad (with video) – October 7, 2013
Samsung announces plastic Galaxy S4 ‘Gold Edition’ phone – September 25, 2013
Samsung slavishly copies Apple’s iPad mini with Galaxy Tab 3 (with photo) – July 23, 2013
9 ways Samsung has slavishly copied Apple over the years – July 14, 2013
Now Samsung copies Apple product rumors, said to be working on wristwatch device – March 19, 2013
Samsung’s new ‘Wallet’ bears striking resemblance to Apple’s Passbook – February 27, 2013
Korea JoongAng Daily: Samsung must stop slavishly copying Apple – September 3, 2012
South Korea reassesses its great imitator, Samsung – September 2, 2012
Is Samsung copying Apple’s patented earphones? It sure looks like it – September 8, 2012
Samsung mimics Apple product videos in Galaxy S III promo (with video) – August 24, 2012
Now slavish copycat Samsung attempts to knockoff Apple’s retail stores (with video) – August 23, 2012
Samsung: Shameless slavish copiers – August 13, 2012
Now Samsung slavishly copies Apple’s Mac mini – June 1, 2012
Samsung Mobile chief ‘designer’ denies that Samsung’s instinct is to slavishly copy Apple – March 23, 2012
Slavish copier Samsung shamelessly steals Apple’s iPhone 3G design – again – January 3, 2012
Slavish copier Samsung uses girl actress from iPhone 4S ad for Galaxy Tab 8.9 spot (with video) – January 2, 2012
Now Samsung’s slavishly copying Apple’s iPad television ads (with videos) – December 30, 2011
Judge: Can you tell me which is iPad and which is yours? Samsung lawyer: ‘Not at this distance your honor’ – October 14, 2011
Why are Apple’s icons on the wall of Samsung’s store? – September 24, 2011
Apple to Samsung: ‘Blatant copying is wrong’ – April 18, 2011
Apple sues Samsung for attempting to copy look and feel of iPhone, iPad – April 18, 2011
Samsung’s ‘Instinct’ is obviously to make Apple iPhone knockoffs – April 1, 2008