Samsung mocks iPhone users at airport power outlets

In recent advertising, struggling iPhone knockoff peddler Samsung has been “suggesting that iPhones are so battery inadequate that their owners are wall-huggers,” Chris Matyszczyk reports for CNET.

“Apparently, iPhone owners huddle around power outlets like the destitute around a fire burning in a trash can, hoping to watch just one more YouTube video and read just one more email,” Matyszczyk reports. “Now you can go to selected airports and see words around your power outlets. These words, stunningly, are courtesy of Samsung, and they’re as biting as a ravenous, rabid raccoon.”

“They explain that the Samsung Galaxy S5 has Ultra Power Saving Mode. Once you’ve absorbed those words, you’re met with: ‘So you have the power to be anywhere but here,'” Matyszczyk reports. “Given its penchant for marketing-speak, Samsung describes these ads as ‘reaching consumers right at their pain point.'”

Read more and see Samsung’s ad in the full article here.

MacDailyNews Take: First off, Apple needs to do a better job explaining to users who might not be very technically inclined how their iPhones work and how to maximize battery life.

We’ve met people with iPhones who’ve never downloaded a single app, never updated any of the apps they do have, never updated their OS, never even restarted their iPhones, never removed photos and now have no more room left to snap another, never turned Bluetooth off/on, never increased their data-fetching interval, never turned off push email, leave their iPhones in hot car glove boxes for hours, have never disabled even a single push notification, never adjusted display brightness, allow every app access to location services, have never reduced their Auto-Lock interval, never deactivated Automatic Downloads, and grant every app the ability to Background App Refresh.

These people are the iPhone “users” who “hug walls” and constantly complain about their iPhone’s battery life. It’s like complaining about Congress, but never bothering to cast a vote.

Apple should include more than just a link to their website on the “instruction” card they put in each iPhone box. Apple’s in-package “instructions” take simplification to a ludicrous level; they are harming users, not helping them. Apple should include the same battery information they include on their website, how it works and how to maximize it, printed on a card, in every box. Maybe some of these cards will even get read.

Our iPhones last and last and last. And last. And last some more. Why? Because we RTFM and therefore know how to use them.

All that said, besides inferior iPhone knockoffs, all Samsung has left are iPhone-obsessed ads. If Apple’s paradigm-destroying iPhones are so awful, why is Samsung are so thoroughly obsessed with them and virtually everything else that Apple does or is even rumored to do?

Apple’s products came first, then Samsung’s:

Samsung Galaxy and Galaxy Tab Trade Dress Infringement

Here’s what Google’s Android looked like before and after Apple’s iPhone:

Google Android before and after Apple iPhone

Here’s what cellphones looked like before and after Apple’s iPhone:
cellphones before and after Apple iPhone

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50 Comments

  1. Pah. I just deleted Facebook messenger and my iPhone’s battery life is as long as ever.

    I saw someone changing the battery on their Samsung. Never wanted to do that on the iPhone! Imaging having to charge two batteries — eew.

    1. I’d love to turn the tables on Shitstorm and do an ad showing Android clumsiness & hapless tinkering fugly Fandroid. All too easy.

      I’ve never ever hugged a wall with my iPhone ever, since 2007. If I needed more power there are other ways to go about it.

      1. If you want to do an ad turning the tables on Samsung, do one showing current Galaxy owners using the very same outlets Samsung is mocking. I’m sure they are using them too.

        1. That’s what I thinking too, emailing as they put the second battery in and it’s dead too, then pushing iOS users out of the way more urgently having no power at all. Good one! Heh. Shamdung sure can open up Pandora’s Box can’t they?

            1. Apple could do an ad that would rip them apart but unfortunately are too classy to try. Maybe a new “I’m an Android/I’m an Apple iPhone” Mac/PC commercial revival. That would be hysterical. Of course the Android character would be this cold robotic-speaking unemotional thing that regularly goes into a malware fit after iPhone tells them not to gullibly hit that Trojan Horse button, but does anyway.

              Fandroid customization idiocy would be cute too with Android dancing in and looking like Carmen Miranda and fooling around looking silly wasting time while the iPhone guy says “Excuse me I have to take this personal call for a date. But you have fun…”

              Another one while the goofy Android guy is fooling around again with customization when we hear the voice of it’s “mother” calling it upstairs for dinner. Obviously hinting he still lives in Mom’s infamous basement.

  2. Just a tiny comment on MDN commentary – turning off Bluetooth doesn’t have any effect on battery life. Since iOS 5 and iPhone 4s Bluetooth uses no power even when on as long as no devices are paired.

    1. From Apple’s battery info web pages to which MDN so helpfully linked:

      “Bluetooth wireless. Likewise, you can turn off Bluetooth to maximize your battery life, since it also consumes power when not in use.” – Apple Inc.

    2. Forget about better printed cards or instructions elsewhere. Apple needs to have the iPhone ITSELF do something like this: when the 20% warning pops up, the dialog has a button labeled “Help me save battery.” Pushing that button not only gives you advice on how to do it, but you can actually ask it to make some of the suggested changes in some kind of guided process.
      Another non-battery example of where Apple should do this: my Dad’s iPhone hadn’t been backed-up in over a month. Guess why? Their Wi-Fi router was changed by the cable company, so his iPhone wasn’t logged in, which meant that even though he plugged the iPhone into power overnight, it wasn’t doing a backup automatically. That also meant he was using 3G data instead of Wi-Fi, even at home. It seems like it would be possible for the phone to notice that you are in the same place where you used to have Wi-Fi, but haven’t connected to it for many days. Perhaps it could suggest that you need help connecting. Basically, I think there could be a “help me” setting at the OS-level for users who could use guided assistance. Apple could make that work really well. More advanced users could turn that off.
      As simple as iOS is, it is still much too complicated for a large percentage of the users out there. Just read the various how-to articles on the web, then realize that at least half of the users aren’t even advanced enough to find and read even those often-very-simple-concept articles.

      1. Excellent post. The user shouldn’t HAVE to control all those thingees to save battery power. Apple just needs to have a low-power mode which turns off battery suckers.

    3. The Bluetooth chip uses about 40 micro amps, if I remember correctly, *just being ready* to receive a signal. And with the Bluetooth LE implementation (used for iBeacon) it’s always there waiting to receive a signal. When operating (sending and receiving data) it’s more.

      Yes, 40 micro amps is a very small amount, but if you don’t use Bluetooth with your iPhone and don’t care about iBeakon, why have it on at all?

  3. Rarely does mocking a competitor work. Usually it just highlights that competitors product. The only example I found that work well was Apple I’m a Mac campaign. Then the hurt over PCs reliability was massive and Apple clearly hit home with those ads.
    Battery life is always hardest hit when traveling. The location is changing and the phone has to work harder at maintaining connection. I have iPhone portable chargers when I travel which can give a well needed boost. Scaling down services is the best way to go and the link that MDN has provided is a good start.

    1. Absoultely correct!

      Consumers are smart enough to recognize that the item mocked, must be really good if a competitor has to try to knock it down.

      Again. Clueless Samsung management prevails!

  4. If I have to RTFM then doesn’t that defeat the whole “it just works?”

    I just want to use my phone how I need to use it and still have battery life left to use it. All I want is a full day of use. My wife has the S5 and it crushes my iPhone 5.

    It’s funny this post even comes up. I was just walking through O’Hare yesterday, and noticed the advertisements around all the lower power outlets in the airport. Attached to most of all these outlets …. People charging their devices. In all fairness, I cannot say they were all Apple devices and for me my Note 2 needed just as much of a charge as my iPhone 5. I can only hope the iPhone 6 rectifies some of the battery issues.

    1. iPhone isn’t a phone, it’s a computer in your pocket. if you don’t understand even the basics of how it works and what it’s doing, you don’t understand how to maximize your battery life. It just works out of the box, but “it just works” much better after you spend five minutes to RTFM.

      1. They are all computers in your pocket, Apple, Android, Windows etc. How do you not comprehend that when I am saying phone it is short for smart phone, which are now all more powerful than my first computer. I understand how the “phone” works, I just don’t see why I should be shutting core features or constantly tweaking the phone just to eke out a days worth of battery, which I just don’t get. I understand if a third party app is chewing up the battery, but out of the box and under normal use without incessant tweaking the iPhone should last me a day if they are not going to allow me to swap the battery.

        1. My iPhone 5 battery generally lasts 2 days or more, even though I live in an area where my cell coverage comes and goes several times a day. It does so because I don’t allow things like location services to apps that don’t need them (e.g. Facebook). If you can’t get a full day of battery life from your iPhone 5 you definitely ARE doing something wrong.

          Even so, my experience is that even just a few minutes on the charger will give you a substantial boost in battery charge status, so it’s really not an issue.

    2. Exactly this. Apple built their reputation on NOT having to RTFM, because their systems were designed to hide or even remove technical choices away from non-technical people.

      To those who now turn around and demand users an offline RTFM… what are you, Linux snobs?

      At the very least iOS should, at 20% battery remaining, show a *useful* warning with two buttons: continue current usage, or enter power-saving mode which disables things like push email, notifications, GPS, Bluetooth, etc… maybe even drop the CPU to a slower speed. Same warning/choice at 10% battery, except if user wasn’t around to make a decision on the 20% warning, power-saving mode is entered automatically.

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