Samsung’s “newest Korean ad, however, seems to take cues from Apple’s own advertising style, focusing on a more emotional connection with the viewer,” Arnold Kim reports for MacRumors. “The ad depicts a father and daughter playing with a Galaxy Tab in a sequence of shots reminiscent of Apple’s own iPad ads. The voice over says (rough translation): ‘You try to have fun with me, you try to win against me, you ask me millions of questions, you sit on my lap, you want to stay beside me all the time, strangely, when I stay with you time passes very quickly. This is a precious time.'”
“Apple’s own ads have long followed a similar style, focusing on experience than specs: We’ll Always, Love, and Learn,” Kim reports. “While Apple doesn’t have an exclusive claim to this style of ad, it’s just shows how Samsung is trying to position their products comparably to Apple.”
Read more in the full article here.
MacDailyNews Take: A stolen product marketed with a stolen ad. Samsung knows no shame.
Regardless of glacial and fallible courts and judges, we consumers can swiftly exact a measure of justice on our own:
Boycott Samsung. We no longer buy Samsung-branded products and advise our millions of readers worldwide to also avoid purchasing Samsung-branded products until they cease stealing Apple’s patented IP.
Apple’s products came first, then Samsung’s:
[Thanks to MacDailyNews Reader “Andrew W.” for the heads up.]
Samsung is so not copying Apple, here’s proof – September 28, 2011
Oh Samsung, you are making this too easy – September 24, 2011
Why are Apple’s icons on the wall of Samsung’s store? – September 24, 2011
Samsung threatens to step up patent fight with ‘free riding’ Apple Inc. – September 23, 2011
Samsung’s ‘Instinct’ is obviously to make Apple iPhone knockoffs – April 1, 2008