“A top Samsung executive says the company will take a bolder stance in its patent battle with smartphone and tablet rival Apple, which Samsung claims has been ‘free riding’ on its patented wireless technologies,” Kelly Olsen reports for The Associated Press. “‘We’ll be pursuing our rights for this in a more aggressive way from now on,’ Lee Younghee, head of global marketing for mobile communications, said Friday in an interview.”

“Lee, a senior vice president at Samsung, did not say what form the South Korean company’s stronger stance would take or if there would be more lawsuits,” Olsen reports. “But her remarks suggest a definite change in tone. She described its previous approach as ‘passive.'”

“Lee said that Samsung holds numerous patents covering wireless telecommunications technology. Samsung says such patents cover key functions including allowing a mobile phone user to speak on the phone and receive an e-mail at the same time,” Olsen reports. “‘We believe Apple is free riding’ on such Samsung patents, Lee said.”

“Apple reacted to Lee’s comments by reiterating its claim Samsung has violated its intellectual property,” Olsen reports. “‘It is no coincidence that Samsung’s latest products look a lot like the iPhone and iPad, from the shape of the hardware to the user interface and even the packaging,’ said Seoul-based spokesman Steve Park. ‘This kind of blatant copying is wrong and we need to protect Apple’s intellectual property when companies steal our ideas.'”

Read more in the full article here.

MacDailyNews Take: We tire of Samsung’s bullshit.

Boycott Samsung. We no longer buy Samsung-branded products and advise our millions of readers worldwide to also avoid purchasing Samsung-branded products until they cease stealing Apple’s patented IP.

Apple’s products came first, then Samsung’s:

Samsung Galaxy and Galaxy Tab Trade Dress Infringement

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