“It’s only been a few weeks since Apple announced its new HomeKit platform — the home automation system that lets iOS users control lights, cameras, door locks, etc., with voice commands — but the company made it clear in a new ad how much it wants customers to adopt the connected home platform,” Chris Neiger writes for The Motley Fool.
“In the new ad there’s a series of snapshots with parents playing with their kids at the beach, finding a lost dog, calming a crying baby and other young parent responsibilities,” Neiger writes. “Through all the chaos and fun the iPhone is shown assisting with these things, including tracking how well garden plants are growing, turning off the lights when a baby falls asleep, or acting as a video baby monitor.”
“Apple knows it needs to market HomeKit this way in order for home automation to take off,” Neiger writes. Right now some consumers may wonder why they would want to connect their iPhone to light bulbs in their home and this ad helps to clarify that.””
Read more in the full article here.
Apple debuts new iPhone 5s TV ad ‘Parenthood’ – June 30, 2014