“While recently browsing through some Sony camcorders on Amazon, I was struck by how nonsensical and downright confusing tech companies can be when naming their products,” Yoni Heisler writes for TUAW.
“How can the average consumer, without engaging in an extensive amount of online research, really differentiate a Sony HDR-CX430V camcorder from a Sony HDR-PJ380/B camcorder?” Heisler writes. “Both are mid-level Sony camcorder models released in 2013, but if you want to find out how they differ, you better start scouring the web for reviews or reading the fine print on Amazon product pages. Of course, you could try and wade through Sony’s own website, but it’s a jumbled mess not intended for the faint of heart.”
“While Sony has a notorious reputation for product names that would fit more aptly on a line of industrial robots, it’s not the only offender. Let’s say I’m looking for a new laptop. Should I go with an HP 2000-2b19wm notebook or maybe an Acer C710-2834?” Heisler writes. “Apple, of course, does things much differently.”
Read more in the full article here.
MacDailyNews Take: Those who can, do. Those who can’t, obfuscate.