When rumors surfaced of new iPhone branding, specifically “iPhone 15 Ultra,” most took it to mean that the flagship iPhone would be renamed…
Tag: product naming
With USB 4, Thunderbolt 3’s benefits become open to all
Hot on the heels of USB 3.2 receiving a confusing Gen 2×2 suffix, the USB Implementers Forum…
Ugh: USB 3.2 is going to make the USB naming mess even worse
USB 3.2, which doubles the maximum speed of a USB connection to 20Gb/s, is likely to materialize…
Apple SVP Phil Schiller’s disturbing confession
Steve Jobs did the big things well, but as we know, he also did a lot of smaller things well…
Phil Schiller talks iPhone Xr, Apple product naming, and much more
The iPhone XR might be the most interesting phone Apple has made in years…
Apple’s next-gen iPhone names said to be: iPhone 8, iPhone 8 Plus, and iPhone Edition
We have less than two weeks to go before Apple unveils the iPhone 8 and finally puts an end…
Apple’s 13-inch MacBook Pro (non-Touch Bar) is the new MacBook Air and should be judged as such
The new 13-inch, non-Touch Bar Pro is not a ‘pro’ computer at all…
Apple’s 4-inch iPhone strategy could devastate Android phone makers
The latest leak on Apple’s upcoming 4-inch iPhone suggests Apple might be ready to deliver a two-punch…
The Pixar iPhone: It is time to start questioning the iPhone ‘S’ cycle
It is time to start questioning the iPhone ‘S’ cycle, the often referred to development cycle theory in which a significant iPhone update is followed by…
Agency starts campaign begging Apple not to call their next-gen smartphone ‘iPhone 6s’
Dear Apple, please call it the iPhone 7…
Why did Apple drop the i-prefix from Apple Watch and Apple Pay?
Why the name change?
Apple Inc. should not launch an ‘iPhone 6’
Apple is a company that values simplicity above all else…
Apple’s next-gen iPhone is a naming catastrophe waiting to happen
As I look forward to the likely September launch of the next iPhone…
The subtle brilliance of Apple’s product names
While recently browsing through some Sony camcorders on Amazon…
‘So, that’s why it’s called Bluetooth!’ and other surprising tech name origins including ‘Apple’
The startup world is filled with all manner of intentionally misspelled…
Ken Segall: Steve Jobs first considered calling iPhone the ‘Telepod,’ ‘Mobi,’ ‘iPad,’ or ‘Tripod’
At an event at the University of Arizona’s Department of Marketing…
Why Apple was smart to drop the silly numbers and/or letters on iPad; iPhone will be next
The iPad has had a rebranding…