When rumors surfaced of new iPhone branding, specifically “iPhone 15 Ultra,” most took it to mean that the flagship iPhone would be renamed from the always-unwieldy and ham-handed “Pro Max” to the sleeker “Ultra.” However, leaker Majin Bu now says that both models are coming.
Based on the information I was able to obtain, we could see changes in the lineup of the new iPhone 15. Apple could present a version called iPhone 15 Pro Max with 6GB of RAM and storage up to 1TB and another version called 15 Ultra with 8GB of RAM, memory up to 2TB and a much better camera features than the normal Pro. The iPhone 15 Ultra price could undergo a further increase of about $100.
Furthermore some case manufacturers indicate as a model the Pro Max is the Ultra separated. It has been stated that this year the Pro Max will not be the best model.
I personally know for sure that two 6.7 inch different models have been tested, but I don’t think both will actually be released.
Furthermore some case manufacturers indicate as a model the Pro Max is the Ultra separated. It has been stated that this year the Pro Max will not be the best model.
I personally know for sure that two 6.7 inch different models have been tested, but I don't think both will… pic.twitter.com/kQoG5hHAQL— Majin Bu (@MajinBuOfficial) September 1, 2023
MacDailyNews Take: There goes the surprise. 😉 😉
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I think that is not true. Very sketchy rumor. It makes no sense to create 2 different products separated just by RAM/storage size and $100 price. That can be done in 1 product by simply offering different storage options, as it was always done.
“…and a much better camera features…”
Of course it makes sense, it’s another way for Apple to sell more iPhones at higher margins to their “Ultra” customers who can’t buy a more expensive iPhone short of gold-plating it.
That the Ultra would only be $100 than the Pro Max would be a head scratcher. The Apple Watch Ultra starts at $799 vs. $399 for the Watch 8. While I wouldn’t expect the Ultra to double the Pro price I think a $300+ premium should be expected.
It’s another way to make what has become ubiquitous into a status symbol again. Something like a $1699 blue checkmark.
I’ll just bend over and take it, with the over priced “phone”
You do that and enjoy. I’ll pass…
Makes more sense to release an Ultra, with an extra camera for Vision Pro video, next year after people are hyped about the Vision Pro and are more incentivized to upgrade. Hopefully it’ll be future oriented (like MBA originally was), introducing force pressure volume/action buttons (that don’t move), denser battery (thinner), and possibly even go portless (assuming inductive charging continues to improve).