“While the tech media has devoted lots of attention to Apple’s concerned reaction to Samsung’s 2012 marketing blitz, evidence likely to be presented during the Apple vs Samsung trial shows that it was Samsung that targeted its attention on ‘beating Apple’ as its ‘#1 priority’ for 2012,” Daniel Eran Dilger reports for AppleInsider.
“An internal document obtained by AppleInsider detailing Samsung’s ‘lessons learned’ in 2011 and its business forecast for 2012 (involved in the second Apple vs. Samsung trial this week) outlines that not only did Samsung see ‘Beating Apple is #1 Priority’ but also that ‘everything must be context of beating Apple,'” Dilger reports. “Samsung noted at the end of 2011, the year Apple filed its initial lawsuits against Samsung, that the ‘threat from Apple is extremely real and urgent (up to 12.2M sell-in in 4Q).'”
“Samsung’s strategy document indicates that not only did Samsung recognize the ‘urgent threat’ posed by Apple, but that it formulated a response for 2012 that focused on cheap, low end phones and spending billions to overwhelm the market with brand advertising,” Dilger reports. “Further, despite the obviousness of this strategy, Samsung was able to coax bloggers and mainstream media sources to report the opposite of what was happening, seeding the idea that Apple was no longer an innovative threat, that customers were choosing the high end experience offered by Samsung, and even that Samsung had the capability to offer whatever ‘special’ products it could develop without regard for the carriers who sold its products.”
Read more in the full article here.
Desperation delivered deftly.
I agree. Sadly there are too many people who only look on the surface or quickly believe anything anti-apple.
Florian’s latest rant against Apple and for Samsung is a long winded way of saying — Its ok to steal, if when you are caught, you just down play the value of what you stole so you only need to pay a small fee. But if someone can be show to use one of your items, then its value is 1000 x more than you charge for it.
This is PURE lawyer think. NO justice, no fairness, no honor, just screw you so I can win for my client and collect 40%.
Sad, just so sad. But then he comes from Germany. A country with not such a great history of winning directions.
OK, before all the complaints start. I am not putting down Germany, just some of those in the country that set really bad policy.
Germany is currently the hot seat of Patent law. There you cannot really get a software patent…. cause machines do not need software, right?? And there Samsung pissed off the courts so much they almost fined samsung billions, then samsung kissed butt and all is ok now.
A very confusing place. but I do love the october fest. LOL
They have already beaten Apple by a 2:1 margin going by the number of Samsung smartphones sold vs the iPhone.
Tim Cook: “Please don’t bother me, I’m too busy racing with snails.
http://www.forbes.com/sites/haydnshaughnessy/2013/04/26/samsung-rises-to-nearly-double-apples-smartphone-sales/
BOGO does wonders for your unit sales. Noticed they were already advertising BOGO got Galaxy 5. during pre-order period. Don’t expect to see long lines for G5 on launch day.
Loss of iPhone component rev and profits, is going to hurt as time passes and the sales to Apple continue to diminish.
That’s because of the BOGO sales.
So what does a goat simulator do, exactly, other than make incessant bleating noises, eat continually, and shit all over the place?
I do note these guys are inventing increasingly ludicrous names to pedal their increasingly ludicrous BS. One thing Apple will never do is produce millions of cheap crap phones just to boast about market share that earns less money for more effort that even for a cheapo manufacturer like Samsung will eventually be destroyed by the next wannabe on the block. Samsung had better make the most of their 15 minutes of fame while it lasts.
“They have already beaten Apple by a 2:1 margin going by the number of Samsung smartphones sold vs the iPhone.”
That joke was old when Hector was a pup.
“We lose a little on each one we sell, but we’ll make it up in volume!”
When you can’t tell the difference between a Featurephone and a Smartphone, it is time to go annoy some other big company.
The key to those documents is that even after being showed how to do slide to unlock (a slide bolt vs prior art), samsung still could not get something that worked WELL…. Their stuff worked technically, just not well.
They finally just copied Apple. See Apple did it right. It takes
visual simplicity – so people know what to do
technical design – to sense finger and follow motion
tech detail – how far to follow, how much finger to sense, etc
user psychology – how do we show the user just what to do and for how far etc and keep it simple and WORK WELL.
Apple put it all together the very first time it hit the market. Not magic or copying, it did the homework and hit a home run.
Where is the mainstream media, tech bloggers, so called analyst with this type of coverage for Samsung? They sure cover Apple memos, docs, leaks like crazy yet ignore Samsung.
Don’t you think the lack of Samsung coverage means a couple of things?
1) Samsung hasn’t really surpassed Apple in any meaningful way
2) Samsung continues to pay out hush/pump money to media
“coax bloggers and mainstream media sources to report the opposite of what was happening” that was very good use of samdungs money and what they would probably refer as innovation, just like M¢.
Tired hear from this ridiculous company they only do is copy everything Apple made….
Samsung back to driers and dishwasher machines we’ll know ….
Ahh, the fanboys…
Apple will never defeat Samsung for two reasons:
1) Samsung is a manufacturing juggernaut that could stop selling phones and still survive. Apple?
2) The Chinese are going take them both down. Just watch.