Apple opens iAd workbench to all Apple ID users, introduces short video ads

“Apple is making its advertising ecosystem more accessible,” Mark Bergen reports for Advertising Age. “Starting today, anyone with an Apple ID will be able to open an account with iAd Workbench, the company’s mobile-ad management tool, and kick off a campaign within two days. Previously, Workbench was only available to registered mobile-app developers.”

“It appears Apple has concluded money in mobile ads comes from a wide net; in short, it’ll look more like Google,” Bergen reports. “Apple is rolling out new iAd capabilities. Customers using Workbench — a web-based platform that allows ad buyers to launch, track and adjust their campaigns — can now run short videos within an ad unit.”

“The tool still works exclusively for ads running on Apple’s iOS phones and tablets. During the past year, iAd has bulked up its executive team. And business accelerated. Net revenue hit $260 million last year, up from $38 million in 2011, and is expected to reach $487 million this year, according to eMarketer,” Bergen reports. “The company has quietly been deepening its advertising ties through iTunes Radio, which launched last September with several heavy-spending corporate backers… For now, the iAd Workbench expansion doesn’t extend to iTunes Radio, although its incorporation is likely not too far off.”

Read more in the full article here.

MacDailyNews Take: Wait until Apple opens up iAd for Apple TV.

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  1. With each passing day, Apple becomes more and more like Google. First copying the look and feel of Android and transferring the ugliness to iOS 7, and now subjecting high end Apple users to a barrage of advertisements.

    Like Google, quality has been sacrificed on the altar of commercially driven imperatives.

    1. A barrage of advertisements is a bit of an overstatement at this point. App developers include ads to offset free. Some include a paid option to remove ads. If you listen to iTunes Radio and don’t like. The ads pay the 25 bucks (USD) for iTunes Match and those go away. Where else do you see iAds?

      The day Apple goes to far is when you ask Siri a question and Siri replies with “Sure, let me …. While I’m looking for that, have you heard about product a from company z. Would you like to learn more?”

    2. I don’t think they’re being more like Google, but they are trying to duplicate Google services, so they can wean themselves off of Google. Does that make sense?

      At present, yes they are dependant on Google, and it makes sense for them to try and build their own similar services inhouse. Apple Maps, for example.

  2. “Wait until Apple opens up iAd for Apple TV.”

    The day an iAd appears on an Apple TV that MoFo is going into the trash. I will gladly pay for content that is AD FREE.

    I do not do free apps laced with ads- that is nothing but pollution from Android Land.

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