“Apple’s iAd service has struggled since it launched in 2010,” AppleInsider reports. “In February, one report claimed that Apple was considering a number of changes in an effort to rekindle interest in the mobile advertising platform.”
AppleInsider report, “Advertisers can now spend as little as $100,000 to initiate mobile campaigns, down from a $300,000 threshold that went into effect last July. The current minimum represents just a fraction of the lofty $1 million minimum when the service launched in 2010 and the $500,000 entry price from last February.”
Read more in the full article here.