Tag: in-app advertising

Gurman: Apple not likely to face U.S. government mandates to make major App Store changes

Monday, February 7, 2022 8:55 amMonday, February 7, 20223 Comments

A new big tech bill aimed at allowing an alternative to Apple’s App Store is unlikely to become law, Mark Gurman writes for his Bloomberg…

Apple expands App Store advertising business

Wednesday, May 5, 2021 12:09 pmNo Comments

In an expansion of its App Store advertising business, Apple has aded a second position for a paid advertisement on the App Store’s Search…

Apple to boost its app advertising business

Thursday, April 22, 2021 9:32 am1 Comment

Apple, which already sells search ads for its App Store that allow developers to pay for the top result, will expand its advertising business…

NBCUniversal inks deal to handle Apple News ad sales

Monday, November 7, 2016 2:00 pmMonday, November 7, 20167 Comments

Apple Inc. is outsourcing ad sales for Apple News to NBCUniversal…

Apple opens iAd mobile-ads service to automated partners

Friday, November 21, 2014 4:56 pmFriday, November 21, 20141 Comment

Apple Inc. is opening its advertising services to partners…

Apple bringing full-screen video iAds to iPhone, iPad, and iPod touch

Wednesday, March 5, 2014 4:02 pmWednesday, March 5, 201421 Comments

Coming to an iPad near you: iAds that look a lot like TV ads…

Apple’s stinginess with user info hurting iAd sales, sources say

Tuesday, February 18, 2014 4:55 pmTuesday, February 18, 201417 Comments

There are few companies as admired, beloved and dominant…

Apple ups iAd revenue from 60% to 70%

Monday, April 2, 2012 1:30 pmMonday, April 2, 20126 Comments

Apple has announced to developers that it has increased developers’ share…