“Apple has announced to developers that it has increased developers’ share of revenue in iAd from 60 percent to 70 percent,” AppleInsider reports. “The announcement came on Apple’s official developer center in a brief statement.”
“Apple’s iAd service has struggled since it launched in 2010,” AppleInsider reports. “In February, one report claimed that Apple was considering a number of changes in an effort to rekindle interest in the mobile advertising platform.”
AppleInsider report, “Advertisers can now spend as little as $100,000 to initiate mobile campaigns, down from a $300,000 threshold that went into effect last July. The current minimum represents just a fraction of the lofty $1 million minimum when the service launched in 2010 and the $500,000 entry price from last February.”
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